After conquering smartphones, PopSocket sets its sights on beverages

In its first half-decade of existence, PopSocket has grown into one of the most popular — and imitated — smartphone accessories on the market. In 2018 alone, the company generated $ 90 million in profit. Not too bad for a little Colorado-based upstart.

So, where does an utterly dominant accessory maker go from here? Beverages, naturally. Delish was the first to report the existence of the PopThirst line. You may well have missed it in the wake of this week’s iPhone news. I was on a plane with limited Wi-Fi access, I swear. Whatever the case, the weird little retractable phone holder that has captured the world’s imagination $ 15 at a time is now headed for the lucrative field of refreshments. 

It’s an odd evolution of the brand, to be sure. But why not strike while the iron (and coffee) is hot? I know plenty of people who swear by the phone accessory, and the pop-out gripper looks to fit pretty well on a matching koozie for hot and cold beverages, alike. Pop it on a can of La Croix to find yourself on the cutting edge of the 2016 zeitgeist.

The cupholders feature a wide range of styles, from leopard print to camo. They’re up for pre-order on PopSocket’s page for $ 15 a pop. They’ll go on sale September 15.

Gadgets – TechCrunch

Baidu sets its sights on Japan with a voice-enabled projector in a dome light

 Baidu’s DuerOS is essentially China’s Alexa. The company has built a voice assistant and an ecosystem of hardware partners that cater to the Chinese market. At CES this week, the company talked about its own first-party smart speaker. It also showed off the popIn Aladdin, a dome light with a built-in projector that the company specifically designed for small apartments. Read More

Gadgets – TechCrunch

Apple sets iPhone event for September 12 at new Steve Jobs theater

 Apple just sent out invites for its annual iPhone event, which is taking place on September 12 at its new Cupertino HQ, at the Steve Jobs Theater it built there specifically to host special events. It’s expected that Apple will reveal a brand new iPhone with a nearly bezel-free design on the day. TechCrunch previously reported that the event would fall on this day, confirming… Read More

Gadgets – TechCrunch