Nix Pro 2 and Nix Mini color sensors are powerful, easy-to-use additions to any creative pro toolkit

Translating the physical world to the digital has been a challenge, especially when it comes to things like color: Color isn’t actually all that static a thing, and the myriad displays and cameras we use can represent them in very different ways. But new gadgets from startup Nix can help cut through the confusion – the Nix line of color sensors, including the accessible Nix Mini (normally $ 99) and the more sophisticated Nix Pro 2 (normally $ 349).

These devices are deceptively simple in their use and construction, but do one job remarkably well – with a lot going on behind the scenes to make that possible. They’re main purpose is to give you a digital interpretation of an analog color, which could be the color of any surface you come across. To do this, they house a small lens and sensor inside a diamond-shaped plastic enclosure. Both the Mini and the Pro are easily pocketable, but the Mini is about the diameter of a large coin, while the Pro feels more like a golf ball in the hand.

The sensors include built-in batteries that charge via Micro USB, and since they aren’t really using that much power when in operation, you can get around 3,000 individual surface scans out of a single full battery. Using them is also fantastically easy: You download an app (Nix has three, including one for digital color capture, one for paint, and one for Pro users with additional info useful for professional paint shops and other applications), pair one of the devices (they should show up automatically once charged) and then tap a button in the app to scan a surface, holding the Nix up to said surface.

The process is super quick, and provides different results depending on which app you’re using. In the Nix Paints app, once you select your preferred brand, it’ll give you the closes possible off-the-shelf matches, which is great if you’re doing patch work or repainting a portion of your house. You can also get a palette of complimentary or otherwise matching colors for redecorating. And the ‘Digital’ app lets you see all the HEX and other values you’d use for web or digital product design, and also build palettes that work together for project work.

Nix Pro provides a range of color readouts that are used by professionals for super-accurate matching and measurement, and you can again use the built-in paint library to match accurately, or the color values to have a batch custom mixed to your specifications.

Nix can scan just about any surface, including all types of paints and fabrics, as well as tile and other flooring. It’s an accessory that really makes quick and painless what has been a pretty messy process in the past, and it also comes calibrated out of the box so there’s nothing the user has to do to ensure color accuracy when actually using it.

Gadgets – TechCrunch

DJI Mavic Mini Review: Tiny, powerful and the perfect drone for anyone

The $ 399 Mavic Mini lives in a sweet spot of core features and a low price. It packs everything critical to be a quality drone. It has a good camera, good range, and a good controller. It holds up well in the wind and is quick enough to be fun. And it’s so small that you’re more likely to throw it in your bag and take it on Instagram adventures.

The small size is the Mavic Mini’s main selling point. It weighs 249 grams, and that odd number isn’t an accident. Drones that weight 250 grams and above have to be registered to fly. And yet, even though the Mavic Mini is lightweight and foldable, it’s packed with core features: 30 minute flight time, 4 km HD video transmission, 3-axis gimbal holding a 2.7K camera, and a physical controller that works with Android and iOS devices. At $ 399, it’s a lot of drone for the money even though it’s missing features found in DJI’s other drones.

There are more expensive drones packed with a lot of features. I own most of those drones. They’re fun, but several years ago, feature creep started sneaking into DJI’s products. Now, with a convoluted product line, a spreadsheet is needed to deceiver DJI’s drones. Most come loaded with countless features owners will likely never use. The Mavic Mini is something different. It’s basic, and I dig it.

Here’s what’s missing: collision detection, ultra-long-range connection, 4k camera, gesture control, and advanced camera features like trackable follow, panoramic, timelapse, and optical zoom.

The Mavic Mini is quick enough to be fun, but it won’t win any races. It’s responsive and fast enough. Light and easy. Compared to a Mavic 2, it feels smaller and less powerful — because it is — and yet it never feels too small or underpowered. The Mavic Mini is well balanced, and owners should find it enjoyable to fly.

Despite its tiny size, the Mavic Mini holds up well in high wind. I took it up to 200m on a windy fall day in the Midwest. The wind was clearing leaves off the trees, and I was bundled up in hat and gloves. It was gusty. The Mavic Mini didn’t care. It took off like a drone much larger and stood tall against the wind. What’s more, the video didn’t suffer. The gimbal held the camera steady as it recorded the autumn landscape.

The drone uses DJI’s new app, and I’m using a beta version to test the drone. Called DJI Fly, it’s a streamlined version of DJI Go and packs several enhancements. Safe fly zones are better integrated into the app and have an additional level of detail over the older app. DJI also better built-in support for its social community app, SkyPixel. However, as this version is streamlined, it lacks a lot of information standard on the Go version, most notable, a mini-map in the bottom corner of the screen. I’m hoping DJI adds more features to this app after it launches.

The camera is good for the price. The pictures here were taken from the drone and not altered or adjusted. They were taken on cloudy and sunny days. The range is surprisingly good as the drone can capture blue skies and dark highlights. Occasionally in direct sunlight, the camera colors become washed out.

They say the best camera is the one you have with you. That’s where the Mavic Mini comes in. The best drone is the one you have with you. For years, I lugged around a massive Pelican case containing Phantom 2 and later a Phantom 3. I thought I was the coolest. At a moment’s notice, I could go to my car’s trunk and retrieve a suitcase containing a flying camera. A few minutes later, after my phone synced to the drone, and the controller joined the drone’s network, I had 15 minutes of flight time. Then came the foldable Mavic, which fit alongside my camera gear like a large telephoto lens. Other drones came and went. I liked the GoPro Karma for a time.

The tiny Mavic Mini is a game-changer. It’s small enough that I’ll bring it everywhere. It’s small and light enough that it feels like a large point and shoot in my computer bag.

Want more features and a better camera but keep the portable size? Earlier this year DJI announced the $ 919 foldable Mavic Air that has a 4k camera and 5 mile video transmission.

The Mavic Mini gets everything right. It’s small, comes with a lovely case, and in a $ 499 bundle, two extra batteries with a clever charging pack. The camera is surprisingly good though admittedly less powerful than DJI’s more expensive drones. The Mavic Mini is the perfect drone for a first-timer or experienced drone enthusiast. DJI stuff enough features into the 249 gram body to make this a fantastic drone for anyone.

DJI Mavic Mini announcement


Android – TechCrunch

DJI Mavic Mini Review: Tiny, powerful and the perfect drone for anyone

The $ 399 Mavic Mini lives in a sweet spot of core features and a low price. It packs everything critical to be a quality drone. It has a good camera, good range, and a good controller. It holds up well in the wind and is quick enough to be fun. And it’s so small that you’re more likely to throw it in your bag and take it on Instagram adventures.

The small size is the Mavic Mini’s main selling point. It weighs 249 grams, and that odd number isn’t an accident. Drones that weight 250 grams and above have to be registered to fly. And yet, even though the Mavic Mini is lightweight and foldable, it’s packed with core features: 30 minute flight time, 4 km HD video transmission, 3-axis gimbal holding a 2.7K camera, and a physical controller that works with Android and iOS devices. At $ 399, it’s a lot of drone for the money even though it’s missing features found in DJI’s other drones.

There are more expensive drones packed with a lot of features. I own most of those drones. They’re fun, but several years ago, feature creep started sneaking into DJI’s products. Now, with a convoluted product line, a spreadsheet is needed to deceiver DJI’s drones. Most come loaded with countless features owners will likely never use. The Mavic Mini is something different. It’s basic, and I dig it.

Here’s what’s missing: collision detection, ultra-long-range connection, 4k camera, gesture control, and advanced camera features like trackable follow, panoramic, timelapse, and optical zoom.

The Mavic Mini is quick enough to be fun, but it won’t win any races. It’s responsive and fast enough. Light and easy. Compared to a Mavic 2, it feels smaller and less powerful — because it is — and yet it never feels too small or underpowered. The Mavic Mini is well balanced, and owners should find it enjoyable to fly.

Despite its tiny size, the Mavic Mini holds up well in high wind. I took it up to 200m on a windy fall day in the Midwest. The wind was clearing leaves off the trees, and I was bundled up in hat and gloves. It was gusty. The Mavic Mini didn’t care. It took off like a drone much larger and stood tall against the wind. What’s more, the video didn’t suffer. The gimbal held the camera steady as it recorded the autumn landscape.

The drone uses DJI’s new app, and I’m using a beta version to test the drone. Called DJI Fly, it’s a streamlined version of DJI Go and packs several enhancements. Safe fly zones are better integrated into the app and have an additional level of detail over the older app. DJI also better built-in support for its social community app, SkyPixel. However, as this version is streamlined, it lacks a lot of information standard on the Go version, most notable, a mini-map in the bottom corner of the screen. I’m hoping DJI adds more features to this app after it launches.

The camera is good for the price. The pictures here were taken from the drone and not altered or adjusted. They were taken on cloudy and sunny days. The range is surprisingly good as the drone can capture blue skies and dark highlights. Occasionally in direct sunlight, the camera colors become washed out.

They say the best camera is the one you have with you. That’s where the Mavic Mini comes in. The best drone is the one you have with you. For years, I lugged around a massive Pelican case containing Phantom 2 and later a Phantom 3. I thought I was the coolest. At a moment’s notice, I could go to my car’s trunk and retrieve a suitcase containing a flying camera. A few minutes later, after my phone synced to the drone, and the controller joined the drone’s network, I had 15 minutes of flight time. Then came the foldable Mavic, which fit alongside my camera gear like a large telephoto lens. Other drones came and went. I liked the GoPro Karma for a time.

The tiny Mavic Mini is a game-changer. It’s small enough that I’ll bring it everywhere. It’s small and light enough that it feels like a large point and shoot in my computer bag.

Want more features and a better camera but keep the portable size? Earlier this year DJI announced the $ 919 foldable Mavic Air that has a 4k camera and 5 mile video transmission.

The Mavic Mini gets everything right. It’s small, comes with a lovely case, and in a $ 499 bundle, two extra batteries with a clever charging pack. The camera is surprisingly good though admittedly less powerful than DJI’s more expensive drones. The Mavic Mini is the perfect drone for a first-timer or experienced drone enthusiast. DJI stuff enough features into the 249 gram body to make this a fantastic drone for anyone.

DJI Mavic Mini announcement

Gadgets – TechCrunch

Analogue’s Mega Sg is the Sega Genesis Mini alternative for the discerning retro gaming fan

The official Sega Genesis Mini is coign in September and hopes to capitalize on some of the retro gaming hype that turned the Super Nintendo and NES Mini Classic editions into best-sellers. But there’s already a modern piece of hardware out there capable of playing Sega Genesis games on your HDTV – plus Mega Drive, Master System and Sega CD, too.

The Analogue Mega Sg is the third in a series of reference quality, FPGA-based retro consoles from Analogue, a company that prides itself on accuracy in old-school gaming. It provides unparalleled, non-emulated game play with zero lag and full 1080p output to work with your HD or even 4K TV in a way no other old-school gaming hardware can.

For $ 189.99 (which is not just about double the asking price of the Sega Genesis Mini), you get the console itself, an included Master System cartridge adapter, an HDMI cable and a USB cable for power supply (plus a USB plug, though depending on your TV you might be able to power it directly). The package also includes a silicon pad should you want to use it with original Sega CD hardware, which plugs into the bottom of the SG hardware just like it did with the original Genesis. It includes two ports that support original wired Genesis controllers, or you can also opt to pick up an 8bitdo M30 wireless Genesis controller and adapter, which retails for $ 24.99.

Like the Nt mini did for NES, and the Super Nt did for SNES before it, the Mega Sg really delivers when it comes to performance. Games look amazing on my 4K LG OLED television, and I can choose from a variety of video output settings to tune it to my liking, including adding in simulated retro scaliness and more to make it look more like your memory of playing on an old CRT television.

Sound is likewise excellent – those opening notes of Ecco the Dolphin sounded fantastic rendered in 48KHz 16-bit stereo coming out of my Sonos sound system. Likewise, Sonic’s weird buzzsaw razor whine came through exactly as remembered, but definitely in higher definition than anything that actually played out of my old TV speakers as a kid.

Even if you don’t have a pile of original Sega cartridges sitting around ready to play (though I bet you do if you’re interested in this piece of kit) the Mega Sg has something to offer: On board, you get digital copy of unreleased Sega Genesis game ‘Hardcore,’ which was nearly complete in 1994 but which went unreleased. It’s been finished and renamed “Ultracore,” and you can run it from the console’s main menu as soon as you plug it in and fire it up.

Analogue plans to add more capabilities to the Mega Sg in future, with cartridge adapters that will allow it to run Mark III, Game Gear, Sega MyCard, SG-1000 and SC-3000 games, too. These will all be supported by the FPGA Analogue designed for the Mega Sg, too, so they’ll also be running natively, not emulated, for a true recreation of the original gaming experience.

Analogue Mega Sg 8

If you’re really into classic games, and care a lot about accuracy, this is definitely the best way to play Sega games on modern TVs – and it’s also just super fun.

Gadgets – TechCrunch

Fleksy’s AI keyboard is getting a store to put mini apps at chatters’ fingertips

Remember Fleksy? The customizable Android keyboard app has a new trick up its sleeve: It’s adding a store where users can find and add lightweight third party apps to enhance their typing experience.

Right now it’s launched a taster, preloading a selection of ‘mini apps’ into the keyboard — some from very familiar brand names, some a little less so — so users can start to see how it works.

The first in-keyboard apps are Yelp (local services search); Skyscanner (flight search); Giphy (animated Gif search); GifNote (music Gifs; launching for U.S. users only for rights reasons); Vlipsy (reaction video clips); and Emogi (stickers) — with “many more” branded apps slated as coming in the next few months.

They’re not saying exactly what other brands are coming but there are plenty of familiar logos to be spotted in their press materials — from Spotify to Uber to JustEat to Tripadvisor to PayPal and more…

The full keyboard store itself — which will let users find and add and/or delete apps — will be launching at the end of this month.

The latest version of the Fleksy app can be downloaded for free via the Play Store.

Mini apps made for messaging

The core idea for these mini apps (aka Fleksyapps) is to offer lightweight additions designed to serve the messaging use case.

Say, for example, you’re chatting about where to eat and a friend suggests sushi. The Yelp Fleksyapp might pop up a contextual suggestion for a nearby Japanese restaurant that can be shared directly into the conversation — thereby saving time by doing away with the need for someone to cut out of the chat, switch apps, find some relevant info and cut and paste it back into the chat.

Fleksyapps are intended to be helpful shortcuts that keep the conversation flowing. They also of course put brands back into the conversation.

“We couldn’t be more excited to bring the power of the world’s popular songs with GIFs, videos and photos to the new Fleksyapps platform,” says Gifnote co-founder, John vanSuchtelen, in a supporting statement.

Fleksy’s mini apps appear above the Qwerty keyboard — in much the same space as a next-word prediction. The user can scroll through the app stack (each a tiny branded circle until tapped on to expand) and choose one to interact with. It’s similar to the micro apps lodged in Apple’s iMessage but on Android where iMessage isn’t… The team also plans for Fleksy to support a much wider range of branded apps — hence the Fleksyapps store.

In-keyboard apps is not a new concept for the dev team behind Fleksy; an earlier keyboard app of theirs (called ThingThing) offered micro apps they built themselves as a tool to extend its utility.

But now they’re hoping to garner backing and buy in from third party brands excited about the exposure and reach they could gain by being where users spend the most device time: The keyboard.

“Think of it a bit like the iMessage equivalent but on Android across any app. Or the WeChat mini program but inside the keyboard, available everywhere — not only in one app,” CEO Olivier Plante tells TechCrunch. “That’s a problem of messaging apps these days. All of them are verticals but the keyboard is horizontal. So that’s the benefit for those brands. And the user will have the ability to move them around, add some, to remove some, to explore, to discover.”

“The brands that want to join our platform they have the option of being preloaded by default. The analogy is that by default on the home screen of a phone you are by default in our keyboard. And moving forward you’ll be able to have a membership — you’re becoming a ‘brand member’ of the Fleksyapps platform, and you can have your brand inside the keyboard,” he adds.

The first clutch of Fleksyapps were developed jointly, with the team working with the brands in question. But Plante says they’re planning to launch a tool in future so brands will be able to put together their own apps — in as little as just a few hours.

“We’re opening this array of functionalities and there’s a lot of verticals possible,” he continues. “In the future months we will embed new capabilities for the platform — new type of apps. You can think about professional apps, or cloud apps. Accessing your files from different types of clouds. You have the weather vertical. You have ecommerce vertical. You have so many verticals.

“What you have on the app store today will be reflected into the Fleksyappstore. But really with the focus of messaging and being useful in messaging. So it’s not the full app that we want to bring in — it’s really the core functionality of this app.”

The Yelp Fleksyapp, for example, only includes the ability to see nearby places and search for and share places. So it’s intentionally stripped down. “The core benefit for the brand is it gives them the ability to extend their reach,” says Plante. “We don’t want to compete with the app, per se, we just want to bring these types of app providers inside the messenger on Android across any app.”

On the user side, the main advantage he touts is “it’s really, really fast — fleshing that out to: “It’s very lightweight, it’s very, very fast and we want to become the fastest access to content across any app.”

Users of Fleksyapps don’t need to have the full app installed because the keyboard plugs directly into the API of each branded service. So they get core functionality in bite-sized form without a requirement to download the full app. (Of course they can if they wish.)

So Plante also notes the approach has benefits vis-a-vis data consumption — which could be an advantage in emerging markets where smartphone users’ choices may be hard-ruled by the costs of data and/or connectivity limits.

“For those types of users it gives them an ability to access content but in a very light way — where the app itself, loading the app, loading all the content inside the app can be megabits. In Fleksy you’re talking about kilobits,” he says.

Privacy-sensitive next app suggestions

While baking a bunch of third party apps into a keyboard might sound like a privacy nightmare, the dev team behind Fleksy have been careful to make sure users remain in control.

To wit: Also on board is an AI keyboard assistant (called Fleksynext) — aka “a neural deep learning engine” — which Plante says can detect the context, intention and sentiment of conversations in order to offer “very useful” app suggestions as the chat flows.

The idea is the AI supports the substance of the chat by offering useful functionality from whatever pick and mix of apps are available. Plante refers to these AI-powered ‘next app’ suggestions as “pops”.

And — crucially, from a privacy point of view — the Fleksynext suggestion engine operates locally, on device.

That means no conversation data is sent out of the keyboard. Indeed, Plante says nothing the user types in the keyboard itself is shared with brands (including suggestions that pop up but get ignored). So there’s no risk — as with some other keyboard apps — of users being continually strip-mined for personal data to profile them as they type.

That said, if the user chooses to interact with a Fleksyapp (or its suggestive pop) they are then interacting with a third party’s API. So the usual tracking caveats apply.

“We interact with the web so there’s tracking everywhere,” admits Plante. “But, per se, there’s not specific sensitive data that is shared suddenly with someone. It is not related with the service itself — with the Fleksy app.”

The key point is that the keyboard user gets to choose which apps they want to use and which they don’t. So they can choose which third parties they want to share their plans and intentions with and which they don’t.

“We’re not interesting in making this an advertising platform where the advertiser decides everything,” emphasizes Plante. “We want this to be really close to the user. So the user decides. My intentions. My sentiment. What I type decides. And that is really our goal. The user is able to power it. He can tap on the suggestion or ignore it. And then if he taps on it it’s a very good quality conversion because the user really wants to access restaurants nearby or explore flights for escaping his daily routine… or transfer money. That could be another use-case for instance.”

They won’t be selling brands a guaranteed number of conversions, either.

That’s clearly very important because — to win over users — Fleksynext suggestions will need to feel telepathically useful, rather than irritating, misfired nag. Though the risk of that seems low given how Fleksy users can customize the keyboard apps to only see stuff that’s useful to them.

“In a sense we’re starting reshape a bit how advertising is seen by putting the user in the center,” suggests Plante. “And giving them a useful means of accessing content. This is the original vision and we’ve been very loyal to that — and we think it can reshape the landscape.”

“When you look into five years from now, the smartphone we have will be really, really powerful — so why process things in the cloud? When you can process things on the phone. That’s what we are betting on: Processing everything on the phone,” he adds.

When the full store launches users will be able to add and delete (any) apps — included preloads. So they will be in the driving seat. (We asked Plante to a confirm the user will be able to delete all apps, including any pre-loadeds and he said yes. So if you take him at his word Fleksy will not be cutting any deals with OEMs or carriers to indelibly preload certain Fleksyapps. Or, to put it another way, crapware baked into the keyboard is most definitely not plan.)

Depending on what other Fleksyapps launch in future a Fleksy keyboard user could choose to add, for example, a search service like DuckDuckGo or France’s Qwant to power a pro-privacy alternative to using Google search in the keyboard. Or they could choose Google.

Again the point is the choice is theirs.

Scaling a keyboard into a platform

The idea of keyboard-as-platform offers at least the possibility of reintroducing the choice and variety of smartphone app stores back before the cynical tricks of attention-harvesting tech giants used their network effects and platform power to throttle the app economy.

The Android keyboard space was also a fertile experiment ground in years past. But it’s now dominated by Google’s Gboard and Microsoft-acquired Swiftkey. Which makes Fleksy the plucky upstart gunning to scale an independent alternative that’s not owned by big tech and is open to any third party that wants to join its mini apps party.

“It will be Bing search for Swiftkey, it will be Google search for Gboard, it will be Google Music, it will be YouTube. But on our side we can have YouTube, we can also have… other services that exist for video. The same way with pictures and the same way for file-sharing and drive. So you have Google Drive but you have Dropbox, you have OneDrive, there’s a lot of services in the cloud. And we want to be the platform that has them all, basically,” says Plante.

The original founding team of the Fleksy keyboard was acqui-hired by Pinterest back in 2016, leaving the keyboard app itself to languish with minimal updates. Then two years ago Barcelona-based keyboard app maker, ThingThing, stepped in to take over development.

Plante confirms it’s since fully acquired the Fleksy keyboard technology itself — providing a solid foundation for the keyboard-as-platform business it’s now hoping to scale with the launch of Fleksyapps.

Talking of scale, he tells us the startup is in the process of raising a multi-million Series A — aiming to close this summer. (ThingThing last took in $ 800,000 via equity crowdfunding last fall.)

The team’s investor pitch is the keyboard offers perhaps the only viable conduit left on mobile to reset the playing field for brands by offering a route to cut through tech giant walled gardens and get where users are spending most of their time and attention: i.e. typing and sharing stuff with their friends in private one-to-one and group chats.

That means the keyboard-as-platform has the potential to get brands of all stripes back in front of users — by embedding innovative, entertaining and helpful bite-sized utility where it can prove its worth and amass social currency on the dominant messaging platforms people use.

The next step for the rebooted Fleksy team is of course building scale by acquiring users for a keyboard which, as of half a year ago, only had around 1M active users from pure downloads.

Its strategy on this front is to target Android device makers to preload Fleksy as the default keyboard.

ThingThing’s business model is a revenue share on any suggestions the keyboard converts, which it argues represent valuable leads for brands — given the level of contextual intention. It is also intending to charge brands that want to be preloaded on the Fleksy keyboard by default.

Again, though, a revenue share model requires substantial scale to work. Not least because brands will need to see evidence of scale to buy into the Fleksyapps’ vision.

Plante isn’t disclosing active users of the Fleksy keyboard right now. But says he’s confident they’re on track to hit 30M-35M active users this year — on account of around ten deals he says are in the pipeline with device makers to preload Fleksy’s keyboard. (Palm was an early example, as we reported last year.)

The carrot for OEMs to join the Fleksyapps party is they’re cutting them in on the revenue share from user interactions with branded keyboard apps — playing to device makers’ needs to find ways to boost famously tight hardware margins.

“The fact that the keyboard can monetize and provide value to the phone brands — this is really massive for them,” argues Plante. “The phone brands can expect revenue flowing in their bank account because we give the brands distribution and the handset manufacturer will make money and we will make money.”

It’s a smart approach, and one that’s essentially only possible because Google’s own Gboard keyboard doesn’t come preloaded on the majority of Android devices. (Exceptions include its own Pixel brand devices.) So — unusually for a core phone app on Android — there’s a bit of an open door where the keyboard sits, instead of the usual preloaded Google wares. And that’s an opportunity.

Markets wise, ThingThing is targeting OEMs in all global regions with its Fleksy pitch — barring China (which Plante readily admits it too complex for a small startup to sensibly try jumping at).

Apps vs tech giants

In its stamping ground of Europe there are warm regulatory winds blowing too: An European Commission antitrust intervention last year saw Google hit with a $ 5BN fine over anti-competitive practices attached to its Android platform — forcing the company to change local licensing terms.

That antirust decision means mobile makers finally have the chance to unbundle Google apps from devices they sell in the region.

Which translates into growing opportunities for OEMs to rethink their Android strategies. Even as Google remains under pressure not to get in the way by force feeding any more of its wares.

Really, a key component of this shift is that device makers are being told to think, to look around and see what else is out there. For the first time there looks to be a viable chance to profit off of Android without having to preload everything Google wants.

“For us it’s a super good sign,” says Plante of the Commission decision. “Every monopolistic situation is a problem. And the market needs to be fragmented. Because if not we’re just going to lose innovation. And right now Europe — and I see good progress for the US as well — are trying to dismantle the imposed power of those big guys. For the simple evolution of human being and technology and the future of us.”

“I think good things can happen,” he adds. “We’re in talks with handset manufacturers who are coming into Europe and they want to be the most respectful of the market. And with us they have this reassurance that you have a good partner that ensures there’s a revenue stream, there’s a business model behind it, there’s really a strong use-case for users.

“We can finally be where we always wanted to be: A choice, an alternative. But having Google imposing its way since start — and making sure that all the direct competition of Google is just a side, I think governments have now seen the problem. And we’re a winner of course because we’re a keyboard.”

But what about iOS? Plante says the team has plans to bring what they’re building with Fleksy to Apple’s mobile platform too, in time. But for now they’re fully focusing efforts on Android — to push for scale and execute on their vision of staking their claim to be the independent keyboard platform.

Apple has supported third party keyboards on iOS for years. Unfortunately, though, the experience isn’t great — with a flaky toggle to switch away from the default Apple keyboard, combined with heavy system warnings about the risks of using third party keyboards.

Meanwhile the default iOS keyboard ‘just works’ — and users have loads of extra features baked by default into Apple’s native messaging app, iMessage.

Clearly alternative keyboards have found it all but impossible to build any kind of scale in that iOS pincer.

“iOS is coming later because we need to focus on these distribution deals and we need to focus on the brands coming into the platform. And that’s why iOS right now we’re really focusing for later. What we can say is it will come later,” says Plante, adding: “Apple limits a lot keyboards. You can see it with other keyboard companies. It’s the same. The update cycle for iOS keyboard is really, really, really slow.”

Plus, of course, Fleksy being preloaded as a default keyboard on — the team hopes — millions of Android devices is a much more scalable proposition vs just being another downloadable app languishing invisibly on the side lines of another tech giant’s platform.


Android – TechCrunch