Apple’s new ad shows how Portrait mode changed this imaginary barbershop

 Apple just released a new ad featuring the “practically magic” tagline at the end. The ad focuses on Portrait mode once again. It takes place in a barbershop in New Orleans.
Portrait mode is a software feature for the iPhone 7 Plus. It takes advantage of the two cameras to calculate different depth levels. It then automatically makes the background blurry so that it feels like… Read More

Gadgets – TechCrunch

Apple’s new Portrait mode ad shows empty streets in Shanghai

 Apple has released a new ad showcasing the Portrait mode feature for the iPhone 7 Plus. This one is interesting because it was entirely shot in China, one of Apple’s key markets along with the U.S. and Europe. In particular, you can see a young couple in the streets of Shanghai. It looks like they’re here to explore the city. The streets are busy and noisy. But once the man turns… Read More

Gadgets – TechCrunch

Where’s Apple’s Amazon Echo competitor?

 Amazon is iterating quickly with the Amazon Echo as the company just announced the Amazon Echo Look, which is essentially an Echo with a camera. What is Apple’s answer? All we have is yet another rumor that Apple is working on a sort of connected speaker with a brain. This time, Sonny Dickson is back with a couple of tweets. He usually shares iPhone leaks, so this isn’t necessarily… Read More

Gadgets – TechCrunch

Transcript: Phil Schiller, Craig Federighi and John Ternus on the state of Apple’s pro Macs

 You have already read the news. But we thought we would also use this opportunity to share a transcript of the interview with Phil Schiller, Senior Vice President of Worldwide Marketing; Craig Federighi, Senior Vice President of Software Engineering; John Ternus, Vice President of Hardware Engineering. Bill Evans from Apple PR was also in attendance. It was lightly edited for length and… Read More

Gadgets – TechCrunch

Apple’s WWDC is moving to San Jose

wwdc Apple just announced that its Worldwide Developers Conference is going to move back to San Jose after a long run at the Moscone Center in San Francisco. It’s going to happen on June 5-9, 2017 and registrations will open on March 27.
Why is Apple leaving San Francisco for the McEnery Convention Center in San Jose? San Francisco and Apple have changed quite a lot for the past decade. Read More

Gadgets – TechCrunch