Selling A Wearable Apple

img_4135 “Oh, Apple’s making a luxury watch thing, of course it hired the CEO of Burberry to pitch it.” That’s the common line of thinking when it comes to how Apple will change its retail operations to sell the watch. But I think that’s shortsighted, and ignores several realities about Apple then and now — and whether Apple is actually a luxury retailer. The Apple… Read More

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