Kantar: Android Now Accounting For More Than Half Of All Smartphone Sales Across U.S., Europe and Oz

Ingrid is a reporter for TechCrunch, joining February 2012, based out of London. She comes from paidContent.org, where she was a staff writer, and has in the past also written freelance regularly for other publications such as the Financial Times. Ingrid covers mobile, digital media, advertising and the spaces where these intersect. When it comes to work, she feels most… ? Learn More

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Kantar Worldpanel ComTech, a market analysis division of WPP, has today published its latest figures on mobile device sales across a number of key markets, and it looks like something of a milestone for Android: this is the first time in ComTech’s recording of sales that Android has accounted for more than half of all smartphone sales in the U.S., the biggest markets in Europe, and Australia.


The sales, recorded over the last 12 weeks that ended June 10, put Android sales in a range going from 49.6 percent of all smartphone sales in Italy to 84.1 percent of all smartphone sales in Spain.


These numbers are a crucial barometer of how well Android devices are selling in the market: Google typically talks activations but not actual sales of handsets. Andy Rubin in June noted that Android device activations are now numbering at over 900,000 per day.


They also underscore the competitive threat the Google represents to all other platform operators at the moment. The newer entrant, Microsoft’s Windows Phone is showing positive signs, in that its percentage of sales is growing in different markets, but it remains in the single digits, and will be hard-pressed to make inroads in the short term with Android device makers continuing to perform so well.


Dominic Sunnebo, consumer insights director at Kantar Worldpanel, puts the popularity of Android down to a crucial factor: a lot of people are migrating from feature phones and Android represents just the right nexus (sorry!) between price and functionality.


Kantar Worldpanel’s research shows that Android devices are particularly successful with people who spend $50 and under for devices (typically sold with subsidies from carriers when you buy the device under contract), in the “vast majority” of countries covered in its research. ”Android handsets currently offer an easier platform to enable these consumers to upgrade, as many first time smartphone consumers state ‘price of handset’ and ‘multimedia capabilities’ as their main reason for choosing an Android device,” he writes in the news release.


But what’s really the killer with Android is that it’s also becoming the migration platform of choice for smartphone owners, too. For example, in the UK, Worldpanel notes that the Samsung Galaxy Ace and Y are popular choices for young people who were previously using — “traditionally loyal” in its words — to RIM’s Blackberry. (Fun fact: the 20 year-old au pair who lives in my house is precisely the young user Worldpanel’s talking about. She’d had a BlackBerry; now she uses a Galaxy Ace.)


But what about the iPhone, you ask? Well, iOS smartphones are still doing fine, and in markets like the U.S. they are actually still gaining at the expense of Android. Google’s OS is still the biggest there, at 50.2 percent, but that’s actually a decline of 6.8 percent compared to the same 12-week period last year. iOS’s share, meanwhile has grown by 8.7 percentage points to 37.4 percent of all sales in the market, fueled partly by wider availability on Sprint’s network. iOS was, in fact, the only platform whose sales grew over the period in the U.S.


Another point worth noting is that Kantar Worldpanel’s figures also provide a rather stark picture of who is on the way down — the counterbalance to who is going up. RIM and Symbian saw declines in sales shares in just about every market listed below: the one exception is Symbian in the U.S., where the share of sales is so small — just 0.5 percent — but at least a rise of 0.3 percentage points compared to the same period a year ago.




Kantar is an insight, information and consultancy network. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle.

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WPP plc, together with its subsidiaries, offers various communications services worldwide. It provides global, national, and specialist advertising services; above- and below-the-line media planning, buying, and specialist sponsorship and branded entertainment services; and specializes in brand, consumer, media, and marketplace insight, as well as works with clients to generate and apply insights. The company also offers corporate, consumer, financial, and brand-building services; consumer, corporate, and employee branding and design services, covering identity, packaging, literature, events, training, and architecture; a…

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Android is a software platform for mobile devices based on the Linux operating system and developed by Google and the Open Handset Alliance. It allows developers to write managed code in Java that utilizes Google-developed software libraries, but does not support programs developed in native code. The unveiling of the Android platform on 5 November 2007 was announced with the founding of the Open Handset Alliance, a consortium of 34 hardware, software and telecom companies devoted to advancing open standards…


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Android And iOS Still Lead In Smartphone Market Share, But The Race For Third Rages On

Chris Velazco is a mobile enthusiast and writer who studied English and Marketing at Rutgers University. Once upon a time, he was the news intern for MobileCrunch, and in between posts, he worked in wireless sales at Best Buy. After graduating, he returned to the new TechCrunch to as a full-time mobile writer. He counts advertising, running, musical theater,… ? Learn More

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Nielsen released another of their periodic looks at the U.S. smartphone market today, and aside from the revelation that two-thirds of U.S. phone purchasers went for smartphones in Q2 2012, the results are as you’d expect.

Android still leads the pack in terms of pure penetration — as of this past June, it accounts for 51.8% of smartphones in use (up from 50.4% in Q1 2012) with Apple’s iOS right behind it at 34%. Don’t feel too bad for Apple though, as they still have the highest manufacturer share by far (34% in Q2), with Samsung at a distant second.

That those two platforms still hold first and second place shouldn’t come as surprise, and their slight gains come at a cost. Nielsen has RIM still clinging to third place despite another quarterly drop, as it now accounts for 8.1% of smartphones in use. Meanwhile, the rest of the competition languishes below 5% as of Q2 2012.

It’s that part of the market that seems the most interesting right now, as there’s still plenty of room in the market for a third strong mobile ecosystem to emerge while Apple and Google continue to slug it out. The question though is what that third platform will be, and there are no clear indicators to be found in Nielsen’s data.

RIM looks like a possibility, considering it has managed to hold on to a its tenuous third, though it’s tough to say how their recent performance will affect this figure going forward. CEO Thorsten Heins noted during the company’s somewhat contentious shareholders meeting that their current and forthcoming BlackBerry 7 devices would comprise the company’s low and mid-range product tiers until it can push out a full slate of BB10 hardware next year.

Still, RIM had best gird itself for a long(er) transition period, as its split focus between platforms may not do it any favors. The process of shifting users from older devices to new ones will take a considerable amount of time, especially as the company focuses on getting existing BlackBerry users to upgrade right now.

Of course, Microsoft’s Windows Phone 8 is set to make its official debut this fall, putting it well ahead of RIM’s nascent “computing platform.” That’s not to say a head start is all that it takes to win in a race like this — there’s something to be said for how well a company can capture new customers (or upgrade older ones), and Microsoft seems to have had some issues with that. Nielsen’s data still puts Microsoft’s aging Windows Mobile platform (3% of the market as of Q2 2012) ahead of the much-newer Windows Phone (1.3%). With any luck, Microsoft has learned a few things and garnered enough developer support to put Windows Phone 8 higher up in the rankings, but only time will tell whether or not either of these companies has the savvy to make real contenders of their forthcoming mobile operating systems.

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Google Launches MyTracks 2.0 GPS App For Hikers, Bikers & Runners

My Tracks_android

MyTracks for Android is one of Google’s lesser known mobile apps, but it’s actually a pretty useful tool for those who would like to keep a record of their bike rides, runs, hikes and other outdoor activities. Google itself is actually using it together with Team HTC-Columbia during the Tour de France to track the team’s riders during the event. Today, the company is releasing version 2.0 of the free app, which introduces a new interface, as well as support for playing back data in Google Earth for Android, improved charts and additional statistics for evaluating performance trends.


The app made its debut in 2009 and Google open-sourced the code a year later.


There is obviously no dearth of GPS apps for most mobile platforms. Google’s offering is pretty competitive, though, and the fact that it’s designed to work for multiple sports gives it a leg up over some of the more specialized apps in the Google Play store.


Just like many of its competitors, the app is compatible with a number of third-party sensors, including the Zephyr HxM and Polar WearLink Bluetooth heart rate monitors. The app also supports ANT+ compatible sensors (though you need to own one of the few ANT+ compatible phones to make this work)


Users can export their data as standard GPX, KML, CSV and TCX files and also see their data in Google Maps, Google Fusion Tables and Google Docs. Users can also share their routes via Google+, Facebook and Twitter.


Launch Date: September 7, 1998

Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing…


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Songza Brings Its Core Feature, Concierge, To Android

Jordan Crook studied English Literature at New York University before entering the tech space. Prior to joining TechCrunch, Crook dabbled in mobile marketing and mobile apps as well as doing device reviews for MobileMarketer and MobileBurn. Crook is fascinated with alternative energy production and greentech. She is now a writer for CrunchGear. ? Learn More

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Songza has long been one of my favorite music apps, and as an iPhone user, I’ve had access to all the latest and greatest features within it. But as I’ve mentioned the app to various friends and such, I’ve learned that Android has been missing out. But no more.


Songza’s core feature — Concierge — is now available within the Android version of the app. The update is now live, so if you’re interested in checking it out, go ahead and download the update.


Concierge, if you aren’t already familiar with it, takes all the work out of finding the music you’re looking for. Rather than hunting through the Genres or Activities tab, Concierge knows what kind of device you’re on, your preferences, and combines that information with the day and the time.


So for example, on Saturday late at night, Songza will offer up activities like a Sweaty Dance Party or Getting Naked, whereas the service will offer up something like Working Out or Summertime on a Tuesday afternoon. After filtering that activity, you’re a click away from a playlist.


But Concierge isn’t the only thing coming to Songza’s Android app. The company has also revamped the app to be completely compatible with Android 4.0, meaning that the same look and feel of the ICS UI will be present on both 4.0 devices and earlier.


Past that, Android users will be able to control volume and other settings from the lock screen and/or headphones as opposed to opening up the app.


Songza just recently launched an iPad app, which was featured in the App Store, and saw over 1 million downloads in ten days. Clearly the service is picking up even more momentum.

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Songza is a free streaming music service that has expert-made playlists for every occasion and makes it easy to find the right one, at the right time. Headquartered in Long Island City, NY, Songza is built by the team that founded crowd-priced MP3 download store AmieStreet.com in 2006 from their dorms at Brown University. Songza is available on the web at www.Songza.com and as an application on the iPhone, iPad, iPod Touch, Kindle Fire and Android platform.


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CEO Elop Hints Nokia Will Be 1st To Windows Phone 8, Weighs In On China And Android

Ingrid is a reporter for TechCrunch, joining February 2012, based out of London. She comes from paidContent.org, where she was a staff writer, and has in the past also written freelance regularly for other publications such as the Financial Times. Ingrid covers mobile, digital media, advertising and the spaces where these intersect. When it comes to work, she feels most… ? Learn More

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Nokia’s Q2 earnings out today reflect the big challenges for the handset maker amid what CEO Stephen Elop calls the “ferocity” of competition from Android and Apple, but here’s a clue to one interesting development: he closed off today’s analyst call with a hint that Nokia will be the first handset maker to produce a smartphone on the future Windows Phone 8 platform from Microsoft.


Asked at the very end of the call if Nokia would make the first phone for Windows Phone 8, Elop would not answer directly, but said: “One signal [of what is coming] is that on the number of occasions when Windows Phone 8 has been demonstrated it has been on a Nokia device. We have a close relationship that is unlike what anyone else has with Microsoft.”


The comments were made in the context of Elop defending Nokia’s relationship with Redmond. Another analyst had pointed out that while it looked from the start like a very cozy friendship, more recently Microsoft has been announcing new products in mobile, seemingly with little regard for Nokia (Surface, anyone?). Steve Ballmer has said as much himself by touting how Microsoft worked with a variety of device makers.


Elop says no way: “We have established a preferred position with Microsoft in partnership — and also contractually,” (last part slightly ominously, IMO). He also noted that in fact Nokia “ourselves have been encouraging others to participate in the Windows Phone ecosystem, which needs energy, investment and hardware work because of the ‘ferocity’ of the competition with Apple and Android.”


And back to that contract: “We have an important relationship and dependency on Windows Phone [but] they have a dependency on us as it relates to the location partnership.” Microsoft uses Nokia location data, which comes in large part from its $8 billion Navteq purchase. These days Nokia’s location division yields very small returns compared to devices (just €283m in net sales on a quarter that saw €7.5bn in total net sales).


Other highlights from the call:


Patents. Elop has said it before and he’s mentioned it here again. The company is losing a lot of money as it continues to shift its product base over to Windows Phone (and hope that eventually lots more consumers bite). So its assets are coming into play big time. The company has a patent portfolio worth about $6 billion, which will likely be used as part of his strategy of “looking at other things to generate cash.” Also included will be more real-estate sales, which you might also read as possible further plant closures.


Confusion/frustration with Windows Phone 8 from Windows Phone 7 users. As you may already know, there is no upgrade path from one generation of the OS to the next. One analyst asked whether Nokia planned to “reward current Lumia purchasers with upgrades” to WP8 handsets to avoid some of that disappointment.


Elop didn’t answer that directly but noted, “Owners of existing devices do have upgrades and updates coming including some WP8 features like the start screen.” He also noted that since the WP8 announcement Nokia has actually noticed an uptick in the activation of Lumia devices.


He also said Nokia will continue to sell WP7 devices even after WP8 gets released and shipped. It will use this, it seems, as part of a segmentation strategy, most likely for targeting emerging markets: “You can achieve lower price points and do things [around] that.”


He also, unsolicited, decided to compare the WP7/WP8 situation to Android. “The last numbers I saw [on Android] were that north of 60 percent of devices sold were three versions older than the current OS. By and large those are not upgradeable, and yet sold the right way, there is clearly some volume. It is not the case that sales change, so we have to manage the cohesion of the platform well.”


On China and Nokia totally losing its leadership there to Android. Elop: “China is a unique market…where subsidized Android devices have gained a lot of momentum [at a time when] we were not in a position to offer [competing] devices with subsidies.” He mentioned the Lumia 610 — but frankly trying to stand one device up against a tidal wave of competing models seems to have only worked so far for one handset maker: Apple.


On carriers and the third ecosystem after Apple and Android. “This continues to be a very strong part of the conversation all over the world. In the U.S. for example it’s coming up and it is something we will continue to use going forward.”



Nokia is a Finnish multinational communications corporation. It is primarily engaged in the manufacturing of mobile devices and in converging Internet and communications industries. They make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Nokia is the owner of Symbian operation system and partially owns MeeGo operating system.

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Microsoft, founded in 1975 by Bill Gates and Paul Allen, is a veteran software company, best known for its Microsoft Windows operating system and the Microsoft Office suite of productivity software. Starting in 1980 Microsoft formed a partnership with IBM allowing Microsoft to sell its software package with the computers IBM manufactured. Microsoft is widely used by professionals worldwide and largely dominates the American corporate market. Additionally, the company has ventured into hardware with consumer products such as the Zune and…


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