Review: Cerevellum Hindsight 35 Rearview Biking Computer


We’re very lucky that the creator of the Cerevellum is even alive. Evan Solida was a competitive cyclist until a major accident in 2007 left him unable to ride. After years of plastic surgery and physical therapy, he was able to get back onto his bike and now builds unique cycle designs, does contract work, and just released his first product, the Hindsight 35.

This unique device is essentially a rear view monitor and race computer for cyclists. It connects to various sensors using ANT+ wireless technology and a small lens and light combo on the back of the bike gives you a full view of what’s coming up behind you in brilliant color. The device also records the scene in five minute bursts and stops recording when you (or your bike) are suddenly interrupted by a collision. In short, it’s a way for cyclists to find out what’s behind them and, if they run into a spot of bad luck, see who’s responsible.

The device itself is essentially a 3.5-inch screen mounted to your handlebar with a cable that connects to the camera. An optional heart rate monitor and speed sensor allows for on-the-fly measurements that appear on screen as you ride.

To be clear, the Hindsight 35 is a shipping product but is more of a beta product. Because Solida designed, built, and manufactured this product himself, it’s definitely not fully-featured just yet. Luckily, the device is fully upgradable and future systems will include a GPS chip – there’s a place on the circuit board but it’s not yet installed.

A bundle with heart rate monitor and speed sensor costs $ 363.50 and the device itself costs $ 299. It also lets you record rides – albeit in rear view – with the press of a button.

I tried the Hindsight in the crowded streets of Brooklyn and I’m happy to report that it really works and it makes me feel just a bit safer. Riding down 65th Street near my house is always a wild experience but this let me see who was about to pass me and where I was in relation to other cars. Sadly, the transflective display is great in sunlight but nearly disappears when you’re wearing polarized glasses so you either have to look around your shades or eschew them altogether. Regular shades work fine.

Cerevellum is a true hardware startup built by a guy who knows his stuff. His story – and his hardware – is inspiring and his rearview is well worth the price, especially for biking gearheads like me.

Product Page

TechCrunch » Gadgets

Motorola Atrix HD Review: Runs Like A Dream, But Doesn’t Look Like One


Short Version

Motorola made plenty of waves when it introduced the Droid RAZR for Verizon last year, and somehow I doubt AT&T was very pleased with that move. With that one launch, Motorola instantly made AT&T’s high-end line of Android-powered Atrix smartphones look chunky and downright un-sexy in comparison

Now with the Atrix HD AT&T has its own vaguely RAZR-esque device to push to the masses, but how does it stack up against its forebears? Or, better yet, how does it compare to the devices that occupy the top tiers of AT&T’s smartphone portfolio? As it turns out, the answer is “pretty damned well.”


  • 4.5-inch 720p LCD display with ColorBoost
  • Android 4.0.4 Ice Cream Sandwich with Motorola’s custom UI
  • 1.5GHz dual-core Snapdragon MSM8960 processor
  • 1GB of RAM
  • 8GB of internal storage, expandable with microSD cards
  • 8MP rear camera, 1.3MP front-facing camera
  • Runs on AT&T’s LTE network
  • MSRP: $ 99 with two-year contract, available as of July 15


  • Motorola didn’t screw with Ice Cream Sandwich too much
  • Excellent display
  • Surprisingly strong spec sheet


  • Uninspired design
  • The camera is generally pretty lousy
  • Battery life isn’t the greatest

Long Version


I’m a sucker for a handsome phone, and to put it plainly, the Atrix HD isn’t much of a looker. It’s not ugly by any stretch (it’s far too inoffensive for that) but it seems like a considerable step backward from the progress Motorola made with devices like the Droid RAZR.

That said, the Droid RAZR’s influence is undeniable — if one of those svelte, angular devices suddenly got chubbier and softer around the edges, you would have an Atrix HD.

But let’s put those gripes aside for a moment, because there’s another one to dig into. The Atrix’s impressive 4.5-inch LCD display (ensconced in a protective layer of Corning Gorilla Glass) takes up most of the device’s face, but it seems a hair smaller than it actually is because it’s bounded by a pretty substantial bezel. In a way though, that bezel is something of a trademark of the Atrix family — the very first one had quite a bezel on it too, as did the Atrix 2.

A notification LED and the 1.3-megapixel front-facing camera sit to the left and right of the Atrix’s earpiece respectively, while a Motorola logo squeezes between those components and the top of the display. Centered just below the display is an AT&T logo, which happens to look an awful lot like a capacitive button — after years of using iPhones, my thumb instinctively reached for it a few times before I managed to get it accustomed to its surroundings.

Nestled at the very top of the device are ports aplenty since Motorola opted to stick the headphone, microUSB and microHDMI ports up there. The microSIM and microSD card slots are nestled under a pull-out plastic tab along the Atrix’s bottom left edge. Meanwhile, the volume rocker and the infuriating sleep-wake button sit high on the device’s right edge; I say infuriating because pressing either too high or too low along the button’s ribbed edge won’t bring the Atrix to life.

Fortunately, the Atrix’s rear end is far less problematic — unless of course you’re not a fan of the patterned Kevlar that takes up a majority of the space. Save for a thin and chintzy-feeling layer of plastic that runs around the rear’s outer edges, the only other thing not covered in the scratch-resistant material is a gently sloping plateau containing the 8-megapixel camera pod, LED flash, and rear speaker.

While the Atrix HD looks downright plump in comparison to its Verizon cousin, that doesn’t mean it has the weight to go with it. In fact, the situation is quite the opposite — at 4.9 ounces (the same as the iPhone 4/4S) the Atrix feels almost disconcertingly light given its curvy physique. I know, it’s a tough job to strike a comfortable balance between size and weight, but the device’s overall feel doesn’t do much to inspire confidence.


After seeing Motorola clutter up its Android devices with its overbearing custom UIs for years, playing with the Atrix’s tweaked spin on Ice Cream Sandwich is like being able to breathe easy for the first time. It’s certainly not stock ICS, but Motorola has apparently decided to leave most of Google’s handiwork well enough alone — frankly, good on them.

Even more surprising is that what Motorola added to the mix is either generally unobtrusive or genuinely useful. Take for instance the small pair of arrows that now live next to certain apps like the phone dialer or the stock web browser. They’re there as a little visual hint, as swiping up or down on those icons allows users to jump into a quick view of information related to that app — for the dialer, a swipe brings up a list of favorite contacts, while a swipe on the browser icon displays the user’s bookmarks. Sure, they’re mostly things that users can set a widget for, but adding a subtle way to easily access and hide that kind of information is terribly thoughtful.

Also — and this may be a remarkably dorky admission — but Motorola’s default Circles widget is a mighty nice touch. The widget’s three circles display time, weather, and remaining battery life respectively, but as with those app icons, swiping up and down on individual circles lets users switch between different bits of pertinent data. Prefer a digital time readout over an analog one? Swipe away. Want to switch from a battery meter to a data usage tracker? You know what to do.

Motorola also transplanted SmartActions to Ice Cream Sandwich, which (if you haven’t yet heard) allows the device to execute certain user-defined actions when triggered by information like time or location. I’ve always fancied myself as more a “go with the flow” kind of guy, so I admittedly don’t rely on the automation feature much, but it’s simple enough to create an action for every stop or random event in your day.

Still, It should be known that there’s a peculiar sense of fun to be had in cobbling together new Actions, just because of the sheer flexibility afforded to the app’s users. Be on the lookout for SmartActions notifications though, as the app will keep suggesting new possibilities to you whether you like them or not until you pop into its settings and prevent it from doing so.

Perhaps the only truly clumsy part of Motorola’s UI is how users add new homescreen pages. You see, the Atrix HD has two of them set up out of the gate, and swiping to the right from the main page brings the options of adding a blank one or choosing from a series of homescreen templates to fire up. The problem here is that the transaction is noticeably jerky, especially considering that navigating through menus and apps is otherwise incredibly smooth. There are arguably cleaner ways to handle this process — a spin on HTC’s classic “hold down the home button” approach comes to mind — but it’s a minor gripe at best.

Add some redesigned icons, and you’ve got Motorola’s take on Ice Cream Sandwich in a nutshell. Apologies if I’m gushing a bit — I’ve never tried to hide the fact that I don’t like what manufacturers usually do to stock Android, so its little surprise that I’ve quickly grown to like Motorola’s “make minor, thoughtful improvements” approach.

As with every other smartphone AT&T has sunk its metaphorical teeth into, the Atrix HD comes with its fair share of bloatware. Most of those pesky apps can be uninstalled without issue (hallelujah!), and the rest can be disabled and hidden without too much effort. Sure, it’s not quite as good (or as satisfying) as removing them outright, but the little victories are better than none at all.


The Atrix HD has some great things going for it, but top-notch camera functionality just isn’t one of them. Don’t get me wrong — the camera will do in a pinch when you absolutely have to snap a photo, but its performance is ultimately underwhelming.

The issues here are numerous. Autofocus was a bit on the screwy side, for one — when left in full auto mode, the camera easily homes in on nearby objects but struggles to produce a sharp image when trying to focus on something farther away. White balance too seemed off, which sometimes led to predominantly white shots taking on a blue cast. Low light performance was similarly disappointing, with a fair amount of grain visible once light dims below optimal levels.

In fairness, it’s not all bad — like with other Ice Cream Sandwich devices snapping shots is incredibly quick, and videos recorded in 1080p don’t come out half-bad all things considered. On the off chance you think that a good camera is the single most important feature a smartphone can have, you’d do well to steer clear of the Atrix HD. Otherwise, the weak-put-passable camera is a notable sore spot in an otherwise solid device.


While I’m more than happy to knock the bezel that runs around it, I can’t do the same for the Atrix HD’s 4.5-inch 720p display — it’s yet another pleasant surprise in a phone that seems designed to confound expectations.

As usual for TFT LCD panels, the Atrix HD’s display lacks the deep, sumptuous blacks seen in AMOLED displays, but white levels were consistently bright. On top of that, the display’s combination of size and resolution means everything is nice and crisp. To be more specific, the display features a pixel density of 326 ppi — handily beating powerhouses like the Galaxy S III (306 ppi) and matching handsets like the iPhone 4/4S.

Then there’s the color situation. Everything is nice and vivid (especially the tweaked app icons the Atrix is laden with), and colors remained bright as I bounced from viewing angle to viewing angle. Motorola also saw fit to throw in their new Colorboost functionality, which pumps up color saturation for more vivid images.

The Atrix is far from the first handset to try something like this — Sony’s Xperia ion tried the same thing with its Mobile Bravia engine but it pushed saturation to nearly lurid levels. Motorola’s Colorboost enhancements thankfully didn’t push things quite that far so users can expect and images visuals to pop instead of going outright nuclear. That said, not everyone may enjoy that additional visual flair and there’s no way to disable it, so it’s definitely worth taking a look at in person before taking the plunge.


Well now — the Atrix HD may not look like much of a contender, but there’s some real horsepower packed inside that unassuming frame.

Motorola wasn’t very forthcoming with processor details when the device first popped up on their website on one fateful July evening, but AT&T later confirmed that the Atrix HD runs on the same dual-core 1.5GHz Snapdragon MSM8960 chipset as seen in heavyweights like the HTC One X and the Galaxy S III.

That’s quite a catch for the budget-conscious handset, as it regularly puts up Quadrant scores just north of 5000 (the average of five trials was 5084) — not shabby at all, especially compared to the One X’s five trial average of 4995 and the U.S. Galaxy S III’s average of 5063.

That said, there was virtually no lag to be found while navigating between through menus and swiping through multiple pages of apps. Firing up and playing through some Grand Theft Auto III and Minecraft Pocket Edition was similarly smooth, as were my usual test videos (i.e. old episodes of Doctor Who). Suffice it to say, the Atrix should have no trouble keeping up with even the most demanding daily grinds.

As far as the Atrix HD’s network performance goes, I found little to complain about. It’s always sort of a crapshoot testing from my particular corner of New Jersey (especially because AT&T hasn’t yet seen fit to bring LTE online around here), but the Atrix HD managed to pull down an average of about 9.6 Mbps down and a strangely slow 859 Kbps up. Call quality too offered few disappointments — calls were generally very clear for people on both ends, though there tended to be a bit of audible buzz from time to time. Maximum call volume could have been a little higher though, but on the whole I had no trouble nearing people on the line, and vice versa.

I’m a bit of a stickler for nice speakers on smartphones, and the three-hole speaker embedded into the Atrix HD’s rear is decidedly above-average. It’s far from perfect (audio tended to be a tad on the echoey side) but it’s plenty loud enough or a little grooving on the go — something that plenty of other handsets have trouble with.


Though not as disappointing as the camera, the Atrix HD’s battery did skew toward the underwhelming side of things. Like its slim Verizon-bound cousin, the Atrix sports a sealed 1780 mAh battery underneath that Kevlar black plate. That battery gave Jordan some trouble when she reviewed the Droid RAZR way back when, but the situation isn’t quite as rough this time around.

The Atrix HD managed to plug along for 5 hours and 10 minutes of our usual stress test — an automated series of Google Image Searches with the display set to 50% brightness. Meanwhile the Atrix HD only lasted just under five hours in our video stress test, in which the device loops a 720p video at 50% screen brightness and with volume cranked all the way up.

When it came to getting me through a normal day of calling, web browsing, checking emails, and sending obnoxious text messages, the Atrix managed to hang in there for just under eleven hours of on-again-off-again use before finally going dark. As always, your experience is going to differ from mine — that ten hours was enough to see me through most days but if you’re the type to unplug your phone and start your day when the roosters crow, you’ll almost definitely have to reach for that charger before day’s end.

Really, the most frustrating thing about the battery is that Motorola could easily have gone for something bigger without sacrificing too much in size. With its 8.4mm waistline, the Atrix HD is just over half a millimeter thinner than the Droid RAZR Maxx. Some concessions probably had to be made for the updated hardware that went into the thing, but would it have killed Motorola to pop in a slightly more substantial battery?


Let’s touch briefly for a moment on what the Atrix HD isn’t. It’s not the kind of that phone will turn heads as you walk down the street. It’s not the most solid feeling device you’ll ever pick up. It’s not a terribly great camera, either.

It is, however, a hell of a phone for just $ 100. What the Atrix HD lacks in style (and it lacks a lot in style) it makes up for with plenty of substance — a mostly untouched flavor of Ice Cream Sandwich, a surprisingly strong spec sheet, and a great display make it a wallet-friendly dark horse that stacks up favorably to the carrier’s heavyweights. While an extra $ 100 will afford you a device that combines striking looks and some serious horsepower, the Atrix HD is an excellent choice for those who couldn’t care less about style.

TechCrunch » android

Analyst: iPhone 5, iPad Mini Coming In September


Apple’s next-gen iPhone — and the much-talked about (but yet unseen) iPad mini — are some of the most hotly anticipated gadgets of the year. And according to a report by relatively on-point KGI Securities analyst Ming-Chi Kuo, the new iPhone and iPad mini will launch in September.

Thus far, we’ve heard that the iPhone 5 will have a larger 4.08-inch display maintaining the same width as current models, at 640 pixels. TechCrunch has also confirmed — along with Reuters more recently — that the new iPhone will replace its original 30-pin connector dock with a 19-pin mini port.

The iPad mini, on the other hand, is said to be the same thickness as the iPod touch 4G, with a screen measuring 7.85-inches. He expects that iPad mini sales should hit 1.8 million units during the time its available (1-2 weeks) in Q3.

Of course, Kuo (and the rest of the world) expects Q4 numbers for both products to be ridiculously high, with iPhone projections at 55 million units and iPad estimates hitting 24 million (including both iPad mini, new iPad, and iPad 2).

Here’s Kuo’s official word:

Though shipments of iPad mini’s components will start in August, the new iPad line will end production, ready for transition to a modified New iPad line. As such, component shipments will drop in August as iPad mini’s components shipments growth will be offset. On a side note, the modified New iPad shares the same exterior as the original model, but contains modifications to correct its thermal dissipation problem and lower-cost components.

The September timeline is just a prediction made by this analyst, but it makes sense considering we’ve already heard that the iPhone is in production.

Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the…

Learn more

Apple’s iPhone was introduced at MacWorld in January 2007 and officially went on sale June 29, 2007, selling 146,000 units within the first weekend of launch. The phone has been hailed as revolutionary with its bundle of advanced mobile web browsing, music and video playback, and touch screen controls. The iPhone is exclusively carried on the networks of both AT&T and Verizon in the U.S. An iPhone can function as a video camera (video recording was not a standard feature…

Learn more

The Apple iPad, formerly referred to as the Apple Tablet, is a touch-pad tablet computer announced in January 2010, and released in April 2010. It has internet capabilities running on either WiFi or 3G, and offers an optional dock with a full size mechanical keyboard. The iPad is a line of tablet computers designed, developed and marketed by Apple Inc. primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. Its size and…

View the original article here

Move Over, Pebble: MetaWatch’s New ‘Strata’ Aims To Make A Splash On Kickstarter Too


Sure, the Pebble has nabbed its share of headlines and accolades lately, but that doesn’t mean it’s got the nascent smart watch market all sewed up. Case in point: veteran MetaWatch recently pulled back the curtains on its new Strata smart watch, and it’s already picking up plenty of steam on (where else?) Kickstarter.

Unlike some of the other smartwatch concepts that have been dreamed up in recent months, the Strata is the brainchild of a known quantity. MetaWatch has been tackling the problem of putting topical information on people’s wrists for nearly eight years now — the company’s roots lay with the clothing and accessory mavens at Fossil, which produced a pair of fashion-conscious smart timepieces in May 2011 before the team split off and formed their own company that August. Since then that team has been working on developer-oriented smart watches, but now they’re ready to bring the Strata to the masses.

Conceptually, the Strata doesn’t stray too far from the models that preceded it. In short, the watch connects to a compatible iDevice or Android handset via Bluetooth and provides call information, text messages, and weather updates at a glance. Thanks to MetaWatch’s SDKs and open-sourced software developers can tap into the Strata with apps that live directly on handset it’s connected to. A few nifty add-ons like an integrated running app, music controls, and an alert that warns users when they’ve wandered away from their phones rounds out the (rather handsome) package.

Where the Strata really bucks the trend it helped start is its strong focus on iOS support, and specifically support for iOS6. Take a look at the watch’s Kickstarter demo video to see what I mean — go ahead, I’ll wait.

Yep, there’s nary a mention of Android to be found. That’s not to say that the Strata will leave Android users behind. MetaWatch’s earlier development units were meant to be used with Android devices, and the project’s description notes that the Strata already works with devices like the Galaxy Nexus. There’s no word yet on what other specific models the Strata will play nice with, but apparently most Android handsets running on 2.1 or later should do the job.

Then again, that iOS push may be a savvier move than it appears at first glance. Huge consumer electronics companies like Motorola and Sony have thrown their gauntlets into the wrist-mounted display ring with devices that link up to their respective Android smartphones, with varying (and not very considerable) degrees of popularity. Apple’s hardware ecosystem on the other hand hasn’t yet played home to this sort of wearable device, and the Strata’s novelty and utility may be enough to inspire a new generation of iPhone-toting wrist-glancers.

So far, the Strata’s Kickstarter campaign seems to be moving at a steady clip — the project only went live yesterday morning and at time of writing 361 backers have chipped in a total of $ 62,000 to help MetaWatch’s latest make the leap from prototype to product. If this sort of momentum keeps up, we should be looking at a fully-funded project before Monday rolls around, but with tremendous popularity comes tremendous pressure — the team behind the record-breaking Pebble smart watch recently announced that they wouldn’t be able to stick to their original September launch window.

Coincidentally, MetaWatch also aims to push out its first Stratas to Kickstarter backers in September, and there’s word of a retail push in the works too. We’ll soon see if demand for this little guy reaches the same fever pitch that propelled the Pebble to the top of the Kickstarter charts, but for now you may want to lock one down before they’re all gone — a first-run Strata can be had for $ 159, while developer-oriented packages and special edition variants can cost as much as $ 299.

TechCrunch » Gadgets

Apple’s Q3 2012: $35B In Revenue, Net Profit Of $8.8B, Earnings Of $9.32 Per Share


Apple has just released its fiscal Q3 2012 earnings, and the Cupertino-based company reported revenues of $35 billion (compared to $28.6 billion in the year-ago quarter and $39.2 billion in Q2 2012) and quarterly net profit of $8.8 billion (compared to $7.3 billion in the year-ago quarter and $11.6B in Q2 2012). All that breaks down to earnings of $9.32 per diluted share.

During the days leading up to the release, analysts expected to see Apple rake in revenues of about $37.4 billion, with earnings of roughly $10.38 per share. Apple also reported gross margins of 42.8% (compared to the impressive 47.4% figure the company revealed last quarter) and noted that a full 62% of the quarter’s revenues were thanks to international sales.

Apple also announced that the company would be issuing a cash dividend of $2.65 per share of common stock.

For what it’s worth, Apple managed to blew past their own forecasted expectations ($34 billion in revenues, with earnings of at least $8.68/share). That’s not much of a surprise though, as Apple has historically tended to low-ball its quarterly performance estimates. To continue that tradition, Apple CFO Peter Oppenheimer offered up yet another conservative forecast at the end of the release — according to him, Apple expects Q4 revenues of about $34 billion “and diluted earnings per share of about $7.65.”

Apple’s hardware sales contributed quite a bit to its performance this quarter, though one device in particular was picking up most of the steam. As rumors of a heavily-redesigned iPhone continue to swirl and consumers settle in for the wait, analysts also predicted that the company would report lower iPhone sales figures. Again, not much of a shock since Apple’s newest iPhone has been on the market for nearly a year now, but the consensus among analysts was that Apple would sell about 29 million iPhones.

It turns out that the number was indeed down compared to Apple’s strong first and second quarters — the company only reported 26 million iPhones sold. That said, Apple managed to move plenty of iPads over the past three months thanks to the introduction of the Retina-friendly model prior to beginning of the quarter and the accompanying price drop for the iPad 2. Estimates pegged the Cupertino company as selling roughly 15.7 million iPads, but Apple reported an impressive 17 million iPads sold.

Perhaps due to some (warranted) trepidation ahead of the release, Apple’s stock closed at $600.92 today, down 0.48% from when the market opened this morning. As usual, Apple will be holding a conference call to discuss its financial performance at 2:00 p.m. PT/5:00 p.m. ET. We’ll be live blogging the whole thing, so stay tuned for more as it happens.

View the original article here