Amazon Wants Everyone To Know The Kindle Fire Is Sold Out

kindle fire

New Kindles are coming! New Kindles are coming! And Amazon is trying its hardest to build up hype.

The Kindle Fire was the retailer’s hottest product since its launch. The replacement is set be announced next week, but Amazon just took to the wires to announce the original Kindle Fire is sold out. OMGNOWAY!

It’s nearly guaranteed that Amazon will launch new Kindle models next week at its LA-based press conference. New ereader Kindles are expected alongside new Fire models. It should be a good showing by Amazon, but there is a lot of noise in this space now. A boat load of tablets launched at IFA the last few days and Apple is expected to release a Kindle Fire competitor in the coming weeks as well.

Amazon is clearly desperate for attention. And so, just like the, days before the announcement of the next model, Amazon is suddenly out of stock of its best selling item — and quickly issued a press release bragging as such.

SEATTLE—August 30, 2012—(NASDAQ: AMZN)—Less than one year ago, Amazon introduced Kindle Fire —combining 15 years of innovation into a single, fully-integrated, end-to-end service for customers. Kindle Fire quickly became the most successful product launch in the history of Amazon.com, earning over 10,000 5-star customer reviews, and is the #1 best-selling product across the millions of items available on Amazon since its introduction 48 weeks ago. Today, Amazon announced that Kindle Fire is sold out, and that in just nine months, Kindle Fire has captured 22% of tablet sales in the U.S.

“We’re grateful to the millions of customers who have made Kindle Fire the most successful product launch in the history of Amazon,” said Jeff Bezos, Amazon.com Founder and CEO. “This has been a big year for digital products on Amazon—all of the top 10 sellers on Amazon.com since Kindle Fire launched just less than a year ago are digital products. Kindle Fire is sold out, but we have an exciting roadmap ahead—we will continue to offer our customers the best hardware, the best prices, the best customer service, the best cross-platform interoperability, and the best content ecosystem.”

Kindle Fire offers customers a vast selection of digital content—over 22 million movies, TV shows, apps, games, books, magazines and more—in one seamless, end-to-end experience, making it easy for customers to browse, discover and purchase. Since Kindle Fire launched last September, all of the top 10 products on Amazon—across all products—are digital products.


TechCrunch » Gadgets

Could This Be Amazon’s New Kindle Fire?

New Kindle Fire

After this morning’s news that the Kindle Fire is now sold out, The Verge received a leaked photo of what is purported to be the next Kindle Fire. Two models are supposed to be released, a 7-inch variant that will replace the existing device and a new 10-inch device that would put it in competition with Apple and the iPad. The Verge’s report lines up nicely with previous rumors that circulated before Amazon told its employees to stop talking to tech blogs.

The first generation Kindle Fire bore a striking resemblance to the BlackBerry Playbook since it was based on the same reference design, but if this image is actually legitimate, Amazon has clearly gone in a different direction.

This newly leaked image reveals the existence of a front-facing camera, as well as a rather cluttered-looking navigation bar running vertically along the display’s right edge. Still, Even though the keyboard and the touches of orange are reminiscent of Amazon’s user interface, it remains to be seen whether it is the actual device. Amazon will hold a press conference on September 6 where new e-reader Kindles alongside new Fire models are expected.

According to Amazon, the Kindle Fire captured 22 percent of the market share in the U.S. and its new version could be one of a series of highly-anticipated tablet models expected to be unveiled in September. Rumors of an iPad Mini introduction in the coming weeks are persistent and Apple would therefore commercialize another competitor for the 7-inch Kindle Fire model.


TechCrunch » android

Could This Be Amazon’s New Kindle Fire?

New Kindle Fire

After this morning’s news that the Kindle Fire is now sold out, The Verge received a leaked photo of what is purported to be the next Kindle Fire. Two models are supposed to be released, a 7-inch variant that will replace the existing device and a new 10-inch device that would put it in competition with Apple and the iPad. The Verge’s report lines up nicely with previous rumors that circulated before Amazon told its employees to stop talking to tech blogs.

The first generation Kindle Fire bore a striking resemblance to the BlackBerry Playbook since it was based on the same reference design, but if this image is actually legitimate, Amazon has clearly gone in a different direction.

This newly leaked image reveals the existence of a front-facing camera, as well as a rather cluttered-looking navigation bar running vertically along the display’s right edge. Still, Even though the keyboard and the touches of orange are reminiscent of Amazon’s user interface, it remains to be seen whether it is the actual device. Amazon will hold a press conference on September 6 where new e-reader Kindles alongside new Fire models are expected.

According to Amazon, the Kindle Fire captured 22 percent of the market share in the U.S. and its new version could be one of a series of highly-anticipated tablet models expected to be unveiled in September. Rumors of an iPad Mini introduction in the coming weeks are persistent and Apple would therefore commercialize another competitor for the 7-inch Kindle Fire model.


TechCrunch » Gadgets

IDC: Android-Crazy China Passes U.S. As Smartphone Leader, But India’s Growing The Fastest

android-china-248

The latest figures out from IDC confirm that this is the year that China will overtake the U.S. as the world’s biggest smartphone market, with its 25.5% share a significant lead over the U.S.’s 17.8%. The tipping point has been a long time coming: China is the world’s most-populated country, so it was only a matter of time before it would overtake the U.S. But the trend has been accelerated in the last couple of years with the rise of cheap sub-$ 200 devices built on Android.

But when it comes to growth, it’s another booming Eastern economy that is leading the pack: India, which this year will only account for 2.5% of all smartphones shipped and sold, is growing at a rate of over 57% in the next several years: but that still will only give it an 8.5% share by 2016. IDC notes that India has one of the lowest smartphone penetration rates in the region.

The trend for cheap, Android-based devices will continue to drive growth at China, too, which will see its share expand at a rate of 26.2%.

If anything the price is going to come down ever more: “Near-term prices in the low-end segment will come down to US$ 100 and below as competition for market share intensifies among smartphone vendors,” writes Wong Teck-Zhung, senior market analyst, Client Devices, IDC Asia/Pacific.

He believes that carrier subsidies and strong domestic vendors will continue to persist as trends in the market, too, and he believes 4G will be “another growth catalyst.”

Those cheap Chinese handsets are not just for Chinese, though. They are also making their way to other emerging markets like Brazil, which will see a much higher rate of growth than China, at 44% — although like India its share is just above 2% of all shipments at the moment.

In contrast, developed markets like the U.S. and UK will see growth at under 12%. In markets like these, the main trend will continue to be current feature phone handset owners upgrading to smartphones, but these countries are also much closer to smartphone saturation — which smartphones already in many cases outnumbering feature devices in current sales. Many analysts already note that the U.S. and UK are tipping into a smartphone majority. In the UK, the eventual launch of LTE will also be a driving force for sales. The first LTE services could launch as early as this year.

Another market that gets a mention by IDC, but which still doesn’t make it beyond the “rest of the world” category, is Mother Russia. IDC, in fact, believes it might be, along with Brazil, among the most hotly contested markets of all in the next five years.

The United Kingdom has been one of the fastest growing smartphone markets in Western Europe, driven by the high operator subsidies and long-term post-paid contracts. Over the forecast period, smartphone shipments will continue to increase due to the introduction of LTE and a new range of services that will appeal to heavy smartphone users. In addition, price erosion on HSPA devices will also attract feature phones users. Growth rates will slow in the later years of the forecast as penetration plateaus and operators seek out alternative subsidy models.

Top Five Smartphone Markets and Market Share for 2011, 2012, and 2016 (based on shipments)

Country 2011
Market Share
2012
Market Share
2016
Market Share
2011 – 2016
CAGR
PRC 18.3% 26.5% 23.0% 26.2%
USA 21.3% 17.8% 14.5% 11.6%
India 2.2% 2.5% 8.5% 57.5%
Brazil 1.8% 2.3% 4.4% 44.0%
United Kingdom 5.3% 4.5% 3.6% 11.5%
Rest of World 51.1% 46.4% 46.0% 18.1%
Total 100.0% 100.0% 100.0% 20.5%

Source: IDC Worldwide Mobile Phone Tracker, 2012 Q2 Forecast Release, August 30 2012


TechCrunch » Gadgets

Motorola And Intel May (Officially) Reveal Medfield-Powered Smartphone On 9/18

totheedge

Motorola and Intel have been in cahoots since this past January, but so far their relationship hasn’t yielded any new gadgets to lust after. That should all change very shortly though, as the two companies have been busy sending out invitations to a big September 18 press event in London this morning.

As for what the two companies plan to share, well, that’s still tough to discern. The (frustratingly vague) invitation urges us members of the tech press to let them take us “to the edge” — should one succumb to the urge to read too much into things, it’s possible that the line is a not-so-sly reference to a smartphone or tablet design with an edge-to-edge display.

There is also the matter of that striking Medfield-powered smartphone design that first started making the rounds back in February — Motorola may finally be planning to push that little guy (or some variant thereof) into the market. Considering that Motorola and Intel told us to expect a Medfield device launch in 2012, this is likely our winner.

It’s worth noting that the newly-leaked Droid RAZR M for Verizon bears a striking resemblance to that early render though, so it wouldn’t be a shock to see an Intel-powered smartphone with a slightly different look to help differentiate it.

Even though other Intel-powered Android devices have beaten Motorola to market — there’s the oddly-named (and India-exclusive) Lava XOLO X900 for one — Motorola’s is the biggest hardware name attached to the chipset maker right now. Whatever those crazy kids end up unveiling is going to be worth paying attention to, although I imagine some people will still be too wrapped up in whatever Apple announces the week before that to care much.


TechCrunch » android