Apple’s Q3 2012: $35B In Revenue, Net Profit Of $8.8B, Earnings Of $9.32 Per Share

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Apple has just released its fiscal Q3 2012 earnings, and the Cupertino-based company reported revenues of $35 billion (compared to $28.6 billion in the year-ago quarter and $39.2 billion in Q2 2012) and quarterly net profit of $8.8 billion (compared to $7.3 billion in the year-ago quarter and $11.6B in Q2 2012). All that breaks down to earnings of $9.32 per diluted share.


During the days leading up to the release, analysts expected to see Apple rake in revenues of about $37.4 billion, with earnings of roughly $10.38 per share. Apple also reported gross margins of 42.8% (compared to the impressive 47.4% figure the company revealed last quarter) and noted that a full 62% of the quarter’s revenues were thanks to international sales.


Apple also announced that the company would be issuing a cash dividend of $2.65 per share of common stock.


For what it’s worth, Apple managed to blew past their own forecasted expectations ($34 billion in revenues, with earnings of at least $8.68/share). That’s not much of a surprise though, as Apple has historically tended to low-ball its quarterly performance estimates. To continue that tradition, Apple CFO Peter Oppenheimer offered up yet another conservative forecast at the end of the release — according to him, Apple expects Q4 revenues of about $34 billion “and diluted earnings per share of about $7.65.”


Apple’s hardware sales contributed quite a bit to its performance this quarter, though one device in particular was picking up most of the steam. As rumors of a heavily-redesigned iPhone continue to swirl and consumers settle in for the wait, analysts also predicted that the company would report lower iPhone sales figures. Again, not much of a shock since Apple’s newest iPhone has been on the market for nearly a year now, but the consensus among analysts was that Apple would sell about 29 million iPhones.


It turns out that the number was indeed down compared to Apple’s strong first and second quarters — the company only reported 26 million iPhones sold. That said, Apple managed to move plenty of iPads over the past three months thanks to the introduction of the Retina-friendly model prior to beginning of the quarter and the accompanying price drop for the iPad 2. Estimates pegged the Cupertino company as selling roughly 15.7 million iPads, but Apple reported an impressive 17 million iPads sold.


Perhaps due to some (warranted) trepidation ahead of the release, Apple’s stock closed at $600.92 today, down 0.48% from when the market opened this morning. As usual, Apple will be holding a conference call to discuss its financial performance at 2:00 p.m. PT/5:00 p.m. ET. We’ll be live blogging the whole thing, so stay tuned for more as it happens.


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Kickstarter: The RollPro III Is A Must-Have GoPro Camera Storage Case

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I’m a GoPro fanboy. It’s an amazing camera born from an even more amazing American company. But, as any GoPro owner quickly discovers, the camera demands all sorts of accouterments and add-ons. Mine are stored in a large camera bag with different parts haphazardly thrown into a different compartments. It’s essentially a grab bag of GoPro parts. Clearly I’m not alone. Riseful’s Kickstarter campaign for the RollPro III tackles this problem with an age-old design.


The RollPro III is a simple but seemingly effective GoPro roll up organizer. Everything has a spot in the roll-up case from the mounts to the backplates to the cameras themselves. Made out of industrial grade marine fabric, it can hold three cameras and most of their accessories; it seems to hold everything but the large suction mounts. Then, once everything is safely stashed away in their separate compartments, the whole thing neatly rolls up.


The company is looking to raise a modest $10,000 on Kickstarter and they’re almost there. As of this post’s writing, the project is $500 shy of their goal with 16 days remaining on the campaign. Pledge $59 or more to pre-order the case and help make it a reality.


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Apple Taps Martin Scorsese And His Eyebrows For The Latest Siri Commercial

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The latest Siri commercial just hit, and like recent ad spots, Apple turned to a celebrity to endorse the lackluster iOS feature. And, also like the other commercials, the dialog between Siri and the user seems a bit more simple, almost mundane, in comparisons to the early Siri commercials.


The first several Siri spots were filled with pie-in-the-sky optimism. They were very dreamy and nearly promised that Siri would change the world. But then people started using it and quickly discovered that Siri fell short of expectation.


A recent study found Siri to be horribly inaccurate. What’s worse, at least for Apple, users are finding that Google Now absolutely tramples Siri in both accuracy and features. Never mind what Scorsese says at the end of this commercial, even with the upgrades coming with iOS 6, Siri is not going places.


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Apple Q3 2012: 26M iPhones, 17M iPads, 4M Macs, and 6.8M iPods

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Apple managed to move a lot of iDevices over the last three months. The company just reported its third quarter financials and detailed iPhone, iPod, and iPad unit sales. The iPad saw a killer quarter with sales up from 11.8M units in Q2 to 17M in Q3. That said, the iPhone didn’t fare as well. The company shipped 26M down from 35.1M last quarter but up 28% from last year’s third quarter.


These numbers are mostly in line with analyst’s predictions who estimated that iPhone sales would decline while the iPad would see substantial growth. Apple actually managed to move fewer iPhones than expected with most analysts expecting sales numbers to hit between 29M and 31M.


The decline in iPhone sales is an important factor since that unit accounts for the bulk of AAPL’s revenue and profits. iPhone unit sales fell quarter-over-quarter for the first time since Q4 2011. iPhone sales declined 9.1M units, or rather 26%, over the previous quarter. This decline could be attributed to the iPhone 4/4S’ age when compared to new Android flagship models.


The iPad had a great last few months. Apple moved 17M units during the third quarter. Sales were up 44% over Apple’s second quarter and a whopping 83% year-over-year.


The iPod is slowly drifting into obscurity though. Sales are down nearly 10% from last year and 12% from over the last quarter. With a total sales of 6.8M units, it’s still likely the best-selling MP3/MP4 player on the market, but it’s quickly becoming a niche product.


Apple’s Macintosh sales fell short of analyst’s predictions, with only 4M units sold. This during a quarter that saw a significant model introduction with the MacBook Pro with Retina Display. However, the model’s supply levels have been limited, likely justifying the lower numbers sold.


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Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the…


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