Oura raises $28 million for its health and sleep tracking ring

Smart rings are still a relatively young category in the wearable hardware world, but the Oura Ring seems to be a standout in terms of early success. The Oura Ring hardware is sleek and packed with sensors, allowing it to measure a user’s sleep patterns, take your body temperature and track activity, and now Oura has raised $28 million in Series B funding to bring on new key hires and product updates.

In a Medium post announcing the raise, Oura CEO Harpreet Singh Rai revealed that to date, the company has sold over 150,000 of its rings since launch (which was in early 2018) and that its team has grown to over 100 people globally. The Series B funding comes from Forerunner Ventures, which has a strong track record when it comes to direct-to-consumer product company investments, as well as from Gradient Ventures and Square.

Along with the investment, Oura gains two new board members, and one new board observer all with expertise in different aspects of the startup’s business: Forerunner’s Eurie Kim and Square’s hardware lead Jesse Dorogusker are the new board members, and Gradient partner (and former VP of engineering at Google) Anna Patterson joins as the observer.

Oura will be revamping its website and adding a new web-based portal for Oura Ring users that offers “actionable insights,” the company says, and it’s going to be doing more in terms of collaborating with academic researchers on ensuring its products measurements and guidance remain as accurate and useful as possible.

Oura prioritizes the role of sleep in terms of its contribution to health, and has also recently ventured into the realm of meditation, but it acts as a general fitness tracking device as well. It has attracted a number of fans among the plugged-in tech elite, too, including Twitter and Square CEO Jack Dorsey. The company deserves kudos for delivering a solid, attractive and feature-rich gadget in a category that seemed like a tough sell in the early offing, and this new funding is a good vote of confidence.

Tree planting search engine Ecosia is getting a visibility boost in Chrome

Ecosia, a not-for-profit search engine which uses ad generated revenue to fund planting trees, is set to get a visibility boost in Chrome. A change Google is making to its chromium engine will see it added as a default search engine choice in up to 47 markets for the version 81 release of Google’s web browser.

Ecosia will soon be included on Chrome’s default search engine list in several major markets, including the UK, US, France and Germany — alongside the likes of Google Search, Bing, DuckDuckGo and Yahoo!

It’s the first time the not-for-profit search engine will have appeared in Chrome’s default search engine choice list. And while users of Chrome can always navigate directly to Ecosia to search, or download an extension to search via it directly in the browser’s URL bar, those active steps require prior knowledge of the product. Whereas being listed as a default option in Chrome means Ecosia will be put in front of people who aren’t yet familiar with it.

The Berlin-based search engine said Google Chrome’s selection of default search engines is based on search engine popularity rankings in different markets.

The full list of markets where it will be offered as a choice in the v81 release is: Argentina, Austria, Australia, Belgium, Bahrain, Brunei, Bolivia, Brazil, Canada, Switzerland, Chile, Colombia, Costa Rica, Germany, Denmark, Ecuador, Spain, Faroe Islands, France, Guatemala, Croatia, Hungary, Ireland, Iceland, Italy, Lebanon, Liechtenstein, Luxembourg, Mexico, Nicaragua, New Zealand, Oman, Panama, Peru, Philippines, Puerto Rico, Portugal, Paraguay, Sweden, El Salvador, Taiwan, United States, United Kingdom, Uruguay, Venezuela and Vietnam.

The shift comes after what Ecosia said was a record year of usage growth for its search engine — with monthly active users rising from 8 million to 15 million during 2019.

The company dedicates 80% of advertising profits to funding reforestation projects in biodiversity hotspots around the world, and says it has planted 86 million+ trees since it was founded back in 2009 — a total it’s expecting will grow as a result of Google’s decision to include Ecosia as a default choice.

Commenting in a statement Ecosia CEO Christian Kroll said: “Ecosia’s growth over the last year shows just how invested users are in the fight against the climate crisis. Everywhere, people are weighing up the changes they can make to reduce their carbon footprint, including adopting technologies such as Ecosia. Our addition to Chrome will now make it even easier for users to help reforest delicate, at-risk and often devastated ecosystems, and to fight climate change, just by using the internet.”

“It’s also good news for user choice and fairness,” he added, pointing to recent research which he said indicates that providing a choice of search engines has the potential to increase the collective mobile market share of Google alternatives by 300-800%.

“It’s important that there are independent players in the market that don’t just exist for profit. We put our profits into tree planting and we are also focused on privacy, so users can have a positive impact on the environment while having greater control over their personal information.”

The chromium update will also see rival search engines DuckDuckGo and Yahoo added as a default in more markets when the v81 release of Chrome is pushed out.

These are the latest revisions to Chrome’s search engine defaults. But in a major shift this time last year Google quietly expanded the choice of search product in a way that gave the biggest single boost to the visibility of pro-privacy search engine rival DuckDuckGo.

It said then that the changes derived from “new usage statistics” from “recently collected data.”

But the company’s business had been facing rising attention over privacy and competition concerns.

As, indeed, Google still is…

In Europe, meanwhile, antitrust enforcement around how Google operates its Android smartphone platform has already forced the tech giant to offer a choice screen that surfaces alternative search engines and web browsers alongside its own products.

In 2018 the EU’s competition competition concluded Google had violated antitrust rules by requiring Android device makers pre-install its own search and browser apps. It was fined $5BN and ordered to cease the infringement — initially responding with a choice screen prompt that appeared to select products based on marketshare. Before announcing it would move to a ‘pay-to-play’ auction model to assign the non-Google slots on the screen starting early this year.

Rival search engines including Ecosia, DuckDuckGo and French pro-privacy search engine Qwant have been highly critical of this pay-to-play switch — hitting out at the limited slots and sealed bid auction structure Google devised. And DuckDuckGo has remained critical despite winning a universal slot on the screen early this year.

Ecosia chose to boycott the auction entirely — telling the BBC in January it’s at odds with the spirit of the Commission ruling.

“Internet users deserve a free choice over which search engine they use and the response of Google with this auction is an affront to our right to a free, open and federated internet. Why is Google able to pick and choose who gets default status on Android?” Kroll said then.

Asked for current Android usage metrics the company told us Ecosia’s total daily active users on Google’s platform have grown from 489,422 this time last year to 1,245,777 now — a 155% year over year rise in DAUs.

Though it remains to be seen whether Google’s shift to a paid auction model which Ecosia is not participating in — given doing so would require the not-for-profit to spend money paying Google to appear as a choice rather than ploughing those revenues into planting more trees — will put a dampener on Ecosia’s Android growth this year.

A spokesman for Ecosia pointed us to statcounter figures that estimate it took a 0.22%market share of mobile search in Europe between February 2019 and February 2020.

On desktop the search engine takes a higher regional share, per statcounter, account for 0.5% of desktop searches.

Overall, across mobile and desktop, Google’s share of the European search market over the same period is 93.83% vs 0.33% for Ecosia.

Desperate to exit, a $10B price tag for Magic Leap is crazy

Augmented reality headset maker Magic Leap has struggled with the laws of physics and failed to get to market. Now it’s seeking an acquirer, but talks with Facebook and medical goods giant Johnson & Johnson led nowhere according to a new report from Bloomberg’s Ed Hammond.

After raising over $2 billion and being valued between $6 billion and $8 billion back when it still had momentum, Hammond writes that “Magic Leap could fetch more than $10 billion if it pursues a sale” according to his sources. That price seems ridiculous. It’s the kind of number a prideful company might strategically leak in hopes of drumming up acquisition interest, even at a lower price.

Startups have been getting their valuations chopped when they go public. The whole economy is hurting due to coronavirus. Augmented Reality seems less interesting than virtual reality with people avoiding public places. Getting people to strap used AR hardware to their face for demos seems like a tough sell for the forseeable future.

No one has proven a killer consumer use case for augmented reality eyewear that warrants an expensive and awkward-to-wear gadget. Our phones can already deliver plenty of AR’s value while letting you take selfies and do video chat that headsets can’t. My experiences with Magic Leap at Sundance Film Festival last year were laughably disappointing, with its clunky hardware, ghostly projections, and narrow field of view.

Apple and Facebook are throwing the enduring profits of iPhones and the News Feed into building a better consumer headset. Snapchat has built intermediary glasses since CEO Evan Spiegel thinks it will be a decade before AR headsets see mainstream adoption. AR rivals like Microsoft have better enterprise experience, connections, and distribution. Enterprise AR startup Daqri crashed and burned.

Magic Leap’s CEO said he wanted to sell 1 million of its $2300 headset in its first year, then projected it would sell 100,000 headsets, but only moved 6,000 in the first six months, according to a daming report from The Information’s Alex Heath. Alphabet CEO Sundar Pichai left Magic Leap’s board despite Google leading a $514 million funding round for the startup in 2014. Business Insider’s Steven Tweedie and Kevin Webb revealed CFO Scott Henry and SVP of creative strategy John Gaeta bailed in November. The company suffered dozens of layoffs. It lost a $500 million contract to Microsoft last year. The CEOs of Apple, Google, and Facebook visited Magic Leap headquarters in 2016 to explore an acquisition deal, but no offers emerged.

Is AR eyewear part of the future? Almost surely. And is this startup valuable? Certainly somewhat. But Magic Leap may prove to be too little too early for a company burning cash by the hundreds of millions in a market newly fixated on efficiency. A $10 billion price tag would require one of the world’s biggest corporations to believe Magic Leap has irreplicable talent and technology that will earn them a fortune in the somewhat distant future.

The fact that Facebook, which does not shy from tall acquisition prices, didn’t want to buy Magic Leap is telling. This isn’t a product with hundreds of millions of users or fast-ramping revenue. It’s a gamble on vision and timing that looks to be coming up snake eyes. It’s unclear when the startup would ever be able to deliver on its renderings of flying whales and living room dinosaurs in a form factor people actually want to wear.

 

One of Magic Leap’s early renderings of what it could supposedly do

With all their money and plenty of time before widespread demand for AR headsets materializes, potential acquirers could likely hire away the talent and make up the development time in cheaper ways than buying Magic Leap. If someone acquires them for too much, it feels like a write-off waiting to happen.

This Week in Apps: Google I/O canceled over coronavirus, App Store gets updated rules, TikTok’s owner launches Spotify rival

Welcome back to This Week in Apps, the Extra Crunch series that recaps the latest OS news, the applications they support and the money that flows through it all.

The app industry is as hot as ever, with a record 204 billion downloads in 2019 and $120 billion in consumer spending in 2019, according to App Annie’s recently released “State of Mobile” annual report. People are now spending 3 hours and 40 minutes per day using apps, rivaling TV. Apps aren’t just a way to pass idle hours — they’re a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus.

In this Extra Crunch series, we help you keep up with the latest news from the world of apps, delivered on a weekly basis.

This week, we’re looking at the further impact of the coronavirus on the app industry, which is now leading to more major event cancellations — including, as of this week, Google I/O and SXSW. That begs the question, will WWDC be next? And what will that mean for developers who rely on the annual event to make those invaluable face-to-face connections? We’re also looking at the revised App Store review guidelines and what that means for developers, as well as Walmart’s plan to dramatically change its app strategy, Robinhood’s bad week, the launch of a new Spotify competitor from the makers of the world’s most viral app, TikTok and much more.

Headlines

Apple changes the rules

Apple this week alerted developers to a new set of App Store review guidelines that detail which apps will be accepted or rejected, and what apps are allowed to do. The changes to the guidelines impact reviews, push notifications, Sign in with Apple, data collection and storage, mobile device management and more, the company says. Some of the more high-profile changes include the ability for apps to now use notifications for ads, stricter rules for dating and fortune-telling apps and a new rule that allows Apple to reject apps that help users evade law enforcement, among other things.

Google gobbling Fitbit is a major privacy risk, warns EU data protection advisor

The European Data Protection Board (EDPB) has intervened to raise concerns about Google’s plan to scoop up the health and activity data of millions of Fitbit users — at a time when the company is under intense scrutiny over how extensively it tracks people online and for antitrust concerns.

Google confirmed its plan to acquire Fitbit last November, saying it would pay $7.35 per share for the wearable maker in an all-cash deal that valued Fitbit, and therefore the activity, health, sleep and location data it can hold on its more than 28M active users, at ~$2.1 billion.

Regulators are in the process of considering whether to allow the tech giant to gobble up all this data.

Google, meanwhile, is in the process of dialling up its designs on the health space.

In a statement issued after a plenary meeting this week the body that advises the European Commission on the application of EU data protection law highlights the privacy implications of the planned merger, writing: “There are concerns that the possible further combination and accumulation of sensitive personal data regarding people in Europe by a major tech company could entail a high level of risk to the fundamental rights to privacy and to the protection of personal data.”

Just this month the Irish Data Protection Commission (DPC) opened a formal investigation into Google’s processing of people’s location data — finally acting on GDPR complaints filed by consumer rights groups as early as November 2018  which argue the tech giant uses deceptive tactics to manipulate users in order to keep tracking them for ad-targeting purposes.

The Irish DPC, which is the lead privacy regulator for Google in the EU and a member of the EDPB, said the advisory body’s statement is a reflection of the collective views of data protection agencies across the bloc.

The EDPB’s statement goes on to reiterate the importance for EU regulators to asses what it describes as the “longer-term implications for the protection of economic, data protection and consumer rights whenever a significant merger is proposed”.

It also says it intends to remain “vigilant in this and similar cases in the future”.

The EDPB includes a reminder that Google and Fitbit have obligations under Europe’s General Data Protection Regulation to conduct a “full assessment of the data protection requirements and privacy implications of the merger” — and do so in a transparent way, under the regulation’s principle of accountability.

“The EDPB urges the parties to mitigate the possible risks of the merger to the rights to privacy and data protection before notifying the merger to the European Commission,” it also writes.

We reached out to Google for comment but at the time of writing it had not provided a response nor responded to a question asking what commitments it will be making to Fitbit users regarding the privacy of their data.

Fitbit has previously claimed that users’ “health and wellness data will not be used for Google ads”.

However big tech has a history of subsequently steamrollering founder claims that ‘nothing will change’. (See, for e.g.: Facebook’s WhatsApp U-turn on data-linking.)

“The EDPB will consider the implications that this merger may have for the protection of personal data in the European Economic Area and stands ready to contribute its advice on the proposed merger to the Commission if so requested,” the advisory body adds.

We also reached out to the European Commission’s competition unit for a response to the EDPB’s statement. A spokeswoman confirmed the transaction has not been formally notified to it. 

“It is always up to the companies to notify transactions with an EU dimension to the European Commission,” she added. 

It is not yet clear whether or not the acquisition will face merger control review in the EU.

Update: A Google spokesperson has now sent this statement: “We are acquiring Fitbit to help us develop devices in the highly competitive wearables space and the deal is subject to the usual regulatory approvals. Protecting peoples’ information is core to what we do, and we will continue to work constructively with regulators to answer their questions.”

The company also pointed to its original blog post about the acquisition — highlighting the claims that: “We will never sell personal information to anyone. Fitbit health and wellness data will not be used for Google ads. And we will give Fitbit users the choice to review, move, or delete their data.”

This report was updated with additional comment