As The Trial Rages On, Court Filing Sheds New Light On Apple And Samsung Device Sales


There’s been no shortage of tantalizing details coming out of Apple and Samsung’s big legal spat in San Jose, and that trend shows no sign of slowing down.

Case in point: Samsung’s legal team filed a document (first spotted by AllThingsD) the other day that shed some new light on the two companies’ smartphone and tablet sales over the years. The data was put together by the Invotex Group (who also whipped up this handy PDF chart outlining what Apple thinks it deserves in damages), and it appears they’ve left no stone unturned.

Take a look at this little guy, for instance.

Yeah, there’s a lot of stuff going on there — 24 of Samsung’s smartphone models are under fire in this case, and there’s sales data here for each of them. In case you don’t quite feel like poring over the entire thing, here it is in a nutshell: Samsung sold a total of 21.2 million of those accused smartphone models between June 2010 and June 2012 which works out to $ 7.5 billion in sales revenue over the two years.

Surprisingly, the top selling Samsung smartphone is the prepaid Galaxy Prevail, with 2.25 million sold during the timeframe in question. Boost Mobile must be mighty pleased.

Apple’s numbers on the other hand are a fair bit more imposing — the Cupertino company has sold over 85 million iPhones since the device made its debut back in 2007 (netting Apple a cool $ 50.7 billion in revenue), but that’s hardly a fair comparison to Samsung’s figure because of the timeframe involved.

Apple’s financial calendar doesn’t match up terribly well here, but from Q3 (July) 2010 to Q2 (April) 2012, Apple sold over 60 million iPhones. This still isn’t the most accurate number — the provided sales numbers don’t account for every single one of Samsung’s smartphones — but it’s still a considerable difference between the two. Samsung’s Android devices may be taking over the rest of the world, but it’s still got a hell of a fight in front of it here in the states.

Things get even more interesting when we turn to look at tablet performance. Apple has sold a total of 34 million iOS tablets since 2010, raking in $ 19 billion in revenue as a result. Meanwhile Samsung’s Galaxy Tab sales haven’t been quite as amazing — the Korean electronics giant shipped a total of 1.4 million Galaxy Tabs, Galaxy Tab 10.1s, and Galaxy Tab 10.1 LTEs between October of 2010 and March of this year.

Again, it’s worth noting that the portrait this data paints is missing some crucial pieces, like the handful of tablets that Samsung has released since March. There’s a small silver lining to be found here though — as Zach Epstein over at BGR points out, Samsung’s average revenue per tablet during that period was just shy of $ 450, compared to roughly $ 353 in revenue for each accused smartphone it sold.

TechCrunch » Gadgets

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