Google pulls the plug on Stadia

Two and a half years after unveiling Stadia on stage at GDC, the game streaming service is officially done. Subscribers will have access to the games library through January 18 of next year, after which point, it will shut down for good. Google adds in a blog post that it expects to have all refunds for subscribers issued by around that time, as well.

Google had not acknowledged previous struggles with the service. In a tweet dated late-July 2022, the company noted simply, “Stadia is not shutting down. Rest assured we’re always working on bringing more great games to the platform and Stadia Pro.” Google, meanwhile, had taken an aggressive strategy of offering months-long trials in an attempt to build an audience.

“[W] while Stadia’s approach to streaming games for consumers was built on a strong technology foundation, it hasn’t gained the traction with users that we expected so we’ve made the difficult decision to begin winding down our Stadia streaming service,” Stadia VP and GM Phil Harrison notes in the post.

The company is framing a kind of silver lining in the infrastructure it built to bring low-latency game streaming to life. Harrison adds,

We see clear opportunities to apply this technology across other parts of Google like YouTube, Google Play, and our Augmented Reality (AR) efforts — as well as make it available to our industry partners, which aligns with where we see the future of gaming headed. We remain deeply committed to gaming, and we will continue to invest in new tools, technologies and platforms that power the success of developers, industry partners, cloud customers and creators.

While the service received generally good reviews, Google faced an uphill battle, with stiff competition from first-party Sony and Microsoft offerings, as well as Amazon’s similar platform, Luna. Last February, it shut down its own internal development studio, Stadia Games and Entertainment, which was created to bring exclusive first-party titles to the platform. Harrison noted at the time, “Given our focus on building on the proven technology of Stadia as well as deepening our business partnerships, we’ve decided that we will not be investing further in bringing exclusive content from our internal development team SG&E, beyond any near-term planned games.”

Some of those employees who remained on the Stadia team will be transferred to other positions inside Google, according to Harrison.

Google pulls the plug on Stadia by Brian Heater originally published on TechCrunch

Google pulls the plug on Stadia

Two and a half years after unveiling Stadia on stage at GDC, the game streaming service is officially done. Subscribers will have access to the games library through January 18 of next year, after which point, it will shut down for good. Google adds in a blog post that it expects to have all refunds for subscribers issued by around that time, as well.

Google had not acknowledged previous struggles with the service. In a tweet dated late-July 2022, the company noted simply, “Stadia is not shutting down. Rest assured we’re always working on bringing more great games to the platform and Stadia Pro.” Google, meanwhile, had taken an aggressive strategy of offering months-long trials in an attempt to build an audience.

“[W] while Stadia’s approach to streaming games for consumers was built on a strong technology foundation, it hasn’t gained the traction with users that we expected so we’ve made the difficult decision to begin winding down our Stadia streaming service,” Stadia VP and GM Phil Harrison notes in the post.

The company is framing a kind of silver lining in the infrastructure it built to bring low-latency game streaming to life. Harrison adds,

We see clear opportunities to apply this technology across other parts of Google like YouTube, Google Play, and our Augmented Reality (AR) efforts — as well as make it available to our industry partners, which aligns with where we see the future of gaming headed. We remain deeply committed to gaming, and we will continue to invest in new tools, technologies and platforms that power the success of developers, industry partners, cloud customers and creators.

While the service received generally good reviews, Google faced an uphill battle, with stiff competition from first-party Sony and Microsoft offerings, as well as Amazon’s similar platform, Luna. Last February, it shut down its own internal development studio, Stadia Games and Entertainment, which was created to bring exclusive first-party titles to the platform. Harrison noted at the time, “Given our focus on building on the proven technology of Stadia as well as deepening our business partnerships, we’ve decided that we will not be investing further in bringing exclusive content from our internal development team SG&E, beyond any near-term planned games.”

Some of those employees who remained on the Stadia team will be transferred to other positions inside Google, according to Harrison.

Google pulls the plug on Stadia by Brian Heater originally published on TechCrunch

Amazon’s iRobot deal faces renewed scrutiny from Dems

A new letter penned by Senate and House Democrats accuses Amazon of “anticompetitive” practices in its bid to purchase Roomba-maker, iRobot, for $1.7 billion. Massachusetts Senator Elizabeth Warren is leading the charge to convince the Federal Trade Commission to reject the deal, according to a report from Axios.

“Rather than compete in a fair marketplace on its own merits, Amazon is following a familiar anticompetitive playbook: leveraging its massive market share and access to capital to buy or suppress popular products,” notes the letter cosigned by fellow congressional Democrats, Mondaire Jones, Mark Pocan Jesus G. “Chuy” Garcia, Pramila Jayapal and Katie Porter.

The report arrives during a moment of increased regulatory scrutiny for the online retail giant. Both the planned iRobot and One Medical deals have raised antitrust concerns among lawmakers. The FTC has notable already been investigating both. Amazon has seemingly been more aggressively pursuing acquisitions under new CEO Andy Jassy, at a time when the regulatory body has pushed to block similar deals by big tech. Most notably, FTC chairwoman Lina Khan recently sued to block Meta/Facebook’s acquisition of VR firm, Within Unlimited, citing anticompetitive concerns.

The deal is at the center of Amazon’s plans to aggressively push into the home robotics category, in much the same way its 2012 acquisition of Kiva Systems helped it become a dominant force in industrial robotics. Amazon’s offering in the category is currently limited to the home robot Astro, but folding iRobot into the department would find the firm dominating the space overnight. iRobot’s Roomba is the rare home robot that has managed to break into mainstream use.

Given Amazon’s history and iRobot’s home mapping, the deal has also raised concern among privacy advocates.

TechCrunch has reached out to both Amazon and Senator Warren’s office for comment.

Amazon’s iRobot deal faces renewed scrutiny from Dems by Brian Heater originally published on TechCrunch